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Business Insights Manager

Apply NowApply Later Job ID 800581BR Location Shanghai, Mainland China Business Disney Media & Entertainment Distribution Date posted Dec. 26, 2021

Job Summary:

The Manager is to lead both primary (customized) and secondary (desk) research projects and provide market trends and insights into consumer behavior across a wide range of areas, from general lifestyle to spending to digital media consumption, with an aim of helping the company and its various lines of business achieve their business objectives and better position themselves among target consumers in Greater China.


  • Design and conduct consumer and desk research to provide internal and external research users with emerging consumer trends and insights, particularly in the digital area, proactively
  • Manage all phases of research, with the following day-to-day responsibilities:
    • Take brief, design & develop project plans and brief research agencies
    • Monitor fieldwork, provide progress updates and work closely with agencies to execute projects as well as to resolve any logistical issues
    • Review deliverables (including questionnaires, survey links, discussion guides and reports) from research agencies and work closely with them to make sure all deliverables meet the project objectives and requirements
    • Handle all administrative related tasks for the research projects (e.g. vendor application, contracts & invoices etc.)
  • Analyze and interpret quantitative and qualitative research findings and provide insightful reports and presentations with compelling stories and points of view (as opposed to just data and information) to inform business decisions
  • Present research findings to executive team/ lines of business and be able to explain the implications for our business as and when required
  • Work closely with the global research team on global research projects and provide on-the-ground support in project implementation
  • Collect secondary data from various sources to support business and strategy planning as and when required

Basic Qualifications:

  • Minimum 8-10 years of solid quantitative & qualitative research experience gained from research agencies and/or client companies
  • Comprehensive experience in market research project management, including questionnaire/discussion guide design, sampling, statistical modeling/ analysis and fieldwork and agency management
  • Experience in presenting research results to senior executives in English
  • Experience in conducting/facilitating strategy development workshops for senior executives (preferred but not a must)
  • Good knowledge of different qualitative methodologies (e.g. focus groups, in-depth interviews, ethnography etc.) and quantitative approaches (e.g. online) & sampling methods
  • Strong hands-on experience in various quantitative research types (e.g. branding, feasibility studies, concept tests etc.)
  • Good understanding of the media / entertainment/ digital industry (highly preferred)
  • Exposure to children’s products and/or children’s consumer behavior (preferred but not a must)
  • Good understanding of consumer market & culture in China/ Hong Kong/ Taiwan
Core Skills:
  • Ability to design and execute qualitative & quantitative research projects independently from start to finish
  • Excellent data analysis and interpretation skills to identify and communicate business implications to top management
  • Strategic thinking and understanding of how to turn research data into succinct and strategic intelligence
  • Good understanding of strategies vs tactics
  • Excellent written and spoken English (native like)
  • Fluent in Mandarin
  • Outstanding communicative expertise at all levels
  • Proven cross cultural understanding and awareness
  • A team player


Required Education

  • At least a bachelor degree in Business Management, Marketing, Psychology, Advertising, Communications, Social Science, or Statistics
  • Overseas educated

Additional Information:


About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (China) Limited, which is part of a business segment we call Disney Media & Entertainment Distribution.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

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