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Integrated Platform Marketing Director

Apply NowApply Later Job ID 873887BR Location Shanghai, Mainland China Business Shanghai Disney Resort Date posted Oct. 11, 2021

Job Summary:

As Integrated Platform Director, you will be responsible for development and execution of marketing strategies on key trade partner platforms. Identify marketing opportunities for each key platform and develop tailor-made marketing plans to drive data-driven marketing, grow traffic, nurture Shanghai Disney Resort fans and facilitate conversion.


  • Lead annual planning with key travel trade platforms. Develop tailor-made strategic priorities and co-marketing plans for each platform to deliver established goals;
  • Lead data-mining and data management with cross teams and travel trade platform, get solid understanding of consumers to deploy data-driven marketing and optimize investment;
  • Explore new consumer and platform opportunities to maximize business potential;
  • A key stakeholder on process and budget management, to ensure effective communication across teams and on-time delivery with quality;
  • Lead and coach team members to strengthen capability and help team to grow.

Basic Qualifications:

  • 10 years above of directly related experience;
  • 4-year college degree;
  • Demonstrate strong analytical skills and proficiency in evaluating data across platforms to inform the creation of actionable strategies;
  • Strong leadership skills and influencing power on important stakeholders at certain levels;
  • Strong strategic thinking, planning and project management;
  • Demonstrate strong verbal and written communication skills in both English and Chinese including solid presentation skills.

Additional Information:

Keyword: SHDRprofessional

About Shanghai Disney Resort:

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Shanghai International Theme Park Company Limited, which is part of a business segment we call Shanghai Disney Resort.

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

Apply NowApply Later

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