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Manager, Consumer Activation

Apply NowApply Later Job ID 767246BR Location Shanghai, Mainland China Business Shanghai Disney Resort Date posted Sep. 05, 2021

Job Summary:

You will be responsible for the strategy development, and excellent execution of Shanghai Disney Resort's consumer activation across channels and responsible for Shanghai Disney Resort’s direct channels (App and Web) user operation and revenue generation. Successful engagement and management of internal and external stakeholders are required to ensure efficient media investment, and marketing activities outcomes. You will work closely with the Consumer Engagement and Operations functional teams, and regularly collaborate with cross-functional partners and third-party. You will have responsibility for planning financial and resources allocation.


  • You will lead full-link data-driven consumer activation focusing on App and Web. Contribute to cross-channels consumer activation strategy and action plan development to realize brand building and business goal;
  • You will work with internal creative team and agency partners to develop marketing communication and maximize effectiveness, partnering with strategy leaders to ensure creative follow strategy and build brand crave across consumer touchpoints;

Basic Qualifications:

  • 5+ years of directly related experience;
  • Bachelor or above degree;
  • Experience in consumer marketing communications, direct channel (App and Web and WeChat) consumer operation is desired;
  • Ability to think in a holistic consumer-centric manner leveraging key insights;
  • Strong strategic planning and project management experience;
  • Advanced skills in user operation across App and Web and WeChat to build the brand and deliver the business goal;
  • Possess advanced knowledge of consumer-facing technology and data-driven marketing;
  • Strong autonomy drive, strong willingness and ability to innovate and explore
  • Excellent interpersonal skills to develop successful working partnerships with internal and external stakeholders such as media, alliance partners, studio, etc.;
  • Demonstrated leadership in managing a comprehensive strategic communication, media relations, and marketing program to advance an organization's mission and goals;
  • Extensive experience and skills in writing, editing, and management of communications and designs. Outstanding attention to detail;
  • Excellent critical thinking, written and oral communication skills to convey information with accuracy, creativity, and diplomacy;
  • Ability to organize, prioritize, and manage multiple priorities in a fast-paced and highly; deadline-driven environment with minimal supervision and and or on a self-directed basis
  • Highly proficient at leading and influencing peer-level partners;
  • Financial literacy, fluency in marketing strategy, and communications;
  • Required Competencies;
  • Provides authentic thought partnership: Displays radical candor in support of the greater good;
  • Drives Vision and Purpose: Instills and sustains organization-wide energy for what is possible;
  • Strategic Mindset: Creates breakthrough strategies that show a clear connection between vision and action;
  • Organizational Savvy: Strong political savvy, anticipates issues, navigates, negotiates and influences;
  • Cultivates Innovation: Moves beyond traditional ways of doing things;
  • Develops strong relationships with peers and other executives to inspire and set the tone for a positive working environment;
  • Proactively identify business opportunities and risks and provide risk mitigation; strategies to achieve long-term plan and AOP targets.

Additional Information:

We are taking a responsible approach to creating environments that allow us to do what we do best – welcome and entertain millions of guests each year from across the country and around the world. As part of our commitment to health and safety, we require all newly-hired employees to be fully vaccinated against COVID-19 prior to their onboarding dates.

Keyword: SHDRprofessional

About Shanghai Disney Resort:

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Shanghai International Theme Park Company Limited, which is part of a business segment we call Shanghai Disney Resort.

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

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