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Disney English

Since the opening of our first center in Shanghai in 2008, Disney English has been sharing the joy of language learning with tens of thousands of children across China. With our award-winning curriculum and unparalleled Disney stories and characters, we help children develop a passion for the English language. Here, we give trainer and a variety of other professionals the opportunity to shape young children's futures and build rewarding relationships with them along the way. This is a wonderful opportunity in education, providing you with the unique opportunity to make a world of difference in a child's future.

Regional Marketing Manager, Disney English

Apply Now Apply Later Job ID 498679BR Location Shanghai, China Business The Walt Disney Company (Corporate) Brand Disney English Date posted 12/10/2017
Driving the Marketing gross new enrollments for the Region:
  • Develop the regional lead generation plan monthly
  • Managing offline marketing and promoter team to generate qualified offline leads
  • Work closely with existing vendors to keep improving the leads quality
  • Evaluate and optimize the lead generation channels and improve ROI
  • Working with Center to monitor and manage the leads convert rate
  • Budget planning and controlling
Plan & Implement the National Promotion
  • Identify center based out of home media plan
  • Ensure centers 100% execute the national promotion
  • Work with National marketing team for yearly marketing campaigns on regional level
Driving Center Marketing Activity
  • Work with District manager and center manager to implement the center based activity
  • Always find the marketing synergy opportunity with center managers
  • Leading the marketing referral events in center to help the referral and renew enrollments
  • Managing the My Center Marketing budget

Basic Qualifications

  • Minimum 5 years marketing experience with at least 1 year on performance marketing management
  • Experience in Education/Training industry
  • Familiar with leads generation and a result driven person
Apply Now Apply Later

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