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Senior Researcher, Consumer Insight

Apply NowApply Later Job ID 814636BR Location Shanghai, Mainland China Business Shanghai Disney Resort Date posted Sep. 06, 2021

Job Summary:

This position will support the Shanghai Disney Resort Marketing, Sales, Finance, RM&A, Operations, Food and Beverage, Merchandise, Entertainment, and WDI departments by conducting consumer research.

Responsibilities:

  • Manage all phases of the market research process including identifying research needs, project design, research methodology design, analysis, and presentation of results;
  • Observe, track, and analyze trends in consumer behavior, lifestyle and value changes and work with partners to explore future business opportunities and identify challenges;
  • Extract objective, clear and actionable insights based on the findings of different data and studies so that senior management can make decisions based on facts;
  • Present key findings and recommendations to senior management and other relevant personnel;
  • Maintain good working relationships with partners in different business units to help them solve business problems with consumer insights and to ensure that business strategies are developed from a consumer perspective;
  • Manage external primary research and data vendors and build strategic partnerships with them.

Basic Qualifications:

  • Bachelor’s degree or above;
  • 3 to 5+ years of hands-on experience in the field of consumer insights;
  • Proficiency in a variety of qualitative and quantitative research methods, with experience in future research and product innovation workshops preferred;
  • Good critical thinker able to identify core issues and design research solutions in a complex business environment;
  • Ability to apply innovative research methods to solve problems;
  • Ability to extract consumer insights from data and interviews as a means of generating business insights and recommendations, and to present research findings clearly;
  • Skilled at team communication and collaboration and able to manage conflicts of interest between parties;
  • Outstanding problem-solving skills;
  • Possessing good presentation skills;
  • Fluency in spoken and written English and Mandarin.

Additional Information:

We are taking a responsible approach to creating environments that allow us to do what we do best – welcome and entertain millions of guests each year from across the country and around the world. As part of our commitment to health and safety, we require all newly-hired employees to be fully vaccinated against COVID-19 prior to their onboarding dates.

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Keyword: SHDRprofessional


About Shanghai Disney Resort:

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Shanghai International Theme Park Company Limited, which is part of a business segment we call Shanghai Disney Resort.

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

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