Manager, Influencer Marketing (Contract)Apply NowApply Later Job ID 10024469 Location Singapore, Singapore Business Disney Media & Entertainment Distribution Date posted Sep. 23, 2022 Flex Type Hybrid
- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.
This role will be responsible for leading the Influencer Marketing for Disney+ and Studios Entertainment across South East Asia markets: Singapore, Malaysia, Thailand and Philippines.
Influencer Marketing Lead for Disney+ and Studios Entertainment in South East Asia.
Manage the influencer marketing team across the region
Develop the influencer marketing strategy Disney+ South East Asia
Source and manage influencer agencies and partners in markets to deliver influencer marketing campaigns
Manage the influencer marketing budgets, ensure all campaign spending is tracked effectively and all influencer invoices are reconciled quickly
Build great relationships with the brand marketing team to ensure all influencer marketing executions are aligned to the brand campaign idea, the campaign objectives and you deliver optimal impact for the budget
Develop new processes with the Regional PR team to ensure any overlap between paid and earned influencers is managed effectively and we deliver a consistent message to our influencer partners
Develop a new influencer marketing reporting framework, sourcing new tools to enable automation and achieve greater accuracy and efficiency
Scale the always on influencer affiliate programme, tweaking the strategy to deliver more effective business results.
Drive innovation to deliver influencer marketing campaigns that have real brand and business impact
Present key strategies and success to leadership across the business
Work with the in-market influencer teams to build our own influencer database. Identify and maintain constructive and sustainable relationships with the influencer community
Ensure the team deliver clear direction and inspirational influencer activation creative briefs to agency partners
Oversee all campaign execution is delivered to high standard expected from The Walt Disney Company and all team members and partners follow the brand guidelines explicitly
Pre-empt any potential risks ahead of time, regularly troubleshoot, manage any issues quickly and keep all relevant senior team members in the loop at all times.
Build strong relationships with the global social team, liaise with them for asset sourcing and approvals for influencer campaigns
Work with the SEA legal team to ensure all contracts are completed, agency partnership and all campaigns are compliant
Have a strong awareness of emerging trends and behaviours on social channels. Able to link behaviours to root causes and interpret digital culture to find relevance for the business
Consistent and strong collaboration which elevates the work of cross-functional and cross lines of business teams
Minimum of 10 years of experience in PR, Social or influencer marketing in house or at digital/ social agencies
Experience in the OTT space, Livestreams & Social-commerce is good to have.
Prior experience of working with FB, IG, TW, TT, YT, LINE would be a value add
Well-versed in conducting influencer marketing campaigns and supervising end-to-end execution
Prior production and Livestream experience will be a value add
Should be fluent in written and spoken English
Social Native who is embedded into regional culture
Creative individual who is passionate about the Disney+ brands
A personal interest in Korean Drama or Japanese Anime would be of interest
Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
Working knowledge of tools a plus, e.g. Sprinklr, Social Bakers, Hootsuite, Meltwater, Radian 6 etc
Excellent organizational and communication skills, quick to learn, flexible and innovative
Proficient in managing multiple projects simultaneously and prioritize as per business needs
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About Disney Media & Entertainment Distribution:
Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call Disney Media & Entertainment Distribution.