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Senior Manager, Business Insights (Southeast Asia)

Apply NowApply Later Job ID 945442BR Location Singapore, Singapore Business Disney Media & Entertainment Distribution Date posted Mar. 15, 2022

Job Summary:

This role is based in Singapore and responsible for Southeast Asia (SEA) markets, namely Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam.

The Walt Disney Company’s Disney Media & Entertainment Distribution (DMED) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the right platforms, at a time of rapidly evolving consumer habits. DMED’s business focus spans across Studio, Media, Content Sales as well as the Company’s latest direct-to-consumer streaming service, Disney+, one that aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

This role will be an integral part of the Insights team in Southeast Asia (SEA). The incumbent will spearhead the research needs for the business and aim to provide good understanding of key market trends & consumer behaviour, their attitudes & preferences and using these data & insights to collaborate with the lines of business in developing appropriate strategies. This role will also work closely with the SEA Corporate Strategy team by providing market data & insights required for business planning.

Responsibilities:

  • Develop and build the research system and process for data collection and analysis
  • Define new metrics and approaches to analysis for gaining a deeper understanding of our customers
  • Produce analysis and insights that helps understand the impact of consumers’ behavior on business effectiveness and strategic direction
  • Design and implement customized research projects for answering specific business issues from the various lines of business
  • Leverage & integrate secondary databases to provide holistic business solutions
  • Assign and oversee team members on insights & analytics projects
  • Prepare and share analytics with the relevant stakeholders
  • Develop recommended strategies based on insights
  • Track performance of business strategies

Basic Qualifications:

  • A Bachelor’s Degree in business, marketing, economics, statistics or mathematics
  • At least 12-15 years of relevant experience in a similar role, preferably within FMCG or digital business
  • Strong understanding of media and content landscape
  • Strong knowledge of subscription services and its competitive landscape preferred
  • Prior quantitative experience in a market research agency a must
  • Rich experience in wide range of research methodologies & analytical frameworks
  • Experienced in presenting insights to stakeholders to drive decision making
  • People management experience a must
  • Familiarity with the SEA markets highly preferred
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia) Pte. Limited, which is part of a business we call Disney Media & Entertainment Distribution.

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