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Programmatic & Social Media Sales Manager

Apply Now Apply Later Job ID 543905BR Location Sydney CBD, New South Wales, Australia Business Walt Disney International Brand Walt Disney International Date posted 04/04/2018

Job Summary:

In this newly created role you will be responsible for establishing and executing commercial strategies across the programmatic and social media channels of the Disney & ESPN Media Sales and Partnerships network. Optimal revenue results will be delivered by building strong relationships with agency trading desks, demand side platform vendors, supply side platform vendors, social media talent and internal stakeholders. Furthe, you will act as an expert in programmatic media sales, utilising all distribution channels at their disposal to achieve successful business outcomes.


Programmatic Sales
  • Work with agency trading desks and clients directly to establish private marketplace and programmatic guaranteed deals
  • Make daily optimisations to deals, RTB rules, floor pricing and ad formats to improve yield
  • Manage SSP, DMP, Header Bidding, and data platform vendor relationships
  • Lead the RFP, contract execution and on boarding of new vendors
  • Provide comprehensive responses to programmatic RFP’s
  • Directly sell, or support the sale, of Maker Prime & Maker Select inventory
  • Liaise with international colleagues to ensure platform setup is delivering optimal revenue outcomes
  • Build and maintain an executive level dashboard to monitor key trends
  • Provide accurate and timely revenue reports and forecasts to the Head of Sales
  • Clearly communicate traffic forecasts to buyers
  • Monitor the quality of creative being run on programmatic channels
  • Formulate and execute a rolling 90 day plan
  • Create quarterly business strategy documents

  • Lead the DMP on boarding process in the ANZ market
  • Determine additional data partners to work with on segmenting audiences
  • Make recommendations on the utilization of, and monetization of first party data Social Media
  • Determine a commercial proposition & ratecard for owned social media pages
  • Drive revenue from third party distribution platforms, including video ad sales on Youtube
  • Work with editorial, product and content planning teams to establish and execute best practice regarding commercial social media posts

  • Work collaboratively with key stakeholders across all areas of the business
  • Provide insight and feedback to the Head of Sales
  • Continually educate colleagues across the business about the programmatic sales process and opportunities/challenges to achieve complete buy-in to this critical function.
  • Work closely with the Media Sales Coordinator

Basic Qualifications:

  • Minimum 6 years’ experience in media sales
  • 3+ years of experience in programmatic media (buy or sell side)
  • Strong relationships with agency trading desks in Australia/New Zealand
  • Proven track record in meeting and exceeding targets
  • Strong knowledge of data and platforms
  • Strong analytical background
  • Excellent Excel and PowerPoint skills
  • Strong Relationship Management skills
  • Excellent organisational skills and attention to detail
  • Excellent time management and organisation skills to ensure all priorities and multiple deadlines are met
  • Strong communication skills including written, verbal and interpersonal
  • A strong team player who contributes to an environment that embraces innovation
  • Ability to always follow through

About Walt Disney International:

Working directly with amazing brands, you and your team will touch lives around the world. Get ready to be creative, work with advanced technology and grow your skills with a pioneer in entertainment and technology. Join us, and be part of the story.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Australia) Pty Ltd, which is part of a business segment we call Walt Disney International.

Apply Now Apply Later

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