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Assistant Manager or Manager, Marketing, Disney Channels

Apply Now Job ID 737293BR Location Japan Business Direct-to-Consumer and International Date posted 01/09/2020

Job Summary:

Responsible for strategic marketing, planning and execution of activities to for Disney and FOX branded channels based on overall annual television and corporate marketing plan, including but not limited to,

- Content specific marketing projects including launch and sustain plans, to maximize content awareness and ratings performance
- Channel specific marketing and promotions to support affiliate relations with priority MSOs, in coordination with the Platform Sales and Affilliate Marketing teams, to maintain affiliate relations and maximize corresponding revenue
- Franchise specific marketing and promotions, coordinating across lines of business and with corporate marketing, to maximize affinity, awareness and sales, leveraging our owned media


In addition to key marketing and promotions activities, day to day administrative responsibilities will also include,

Promotions and event planning and execution coordinating with internal and external personnel, agencies and production houses

- Creative development and production of marketing and promotional materials, tools, and collateral coordinating with stakeholders and complying to approval processes
- Project budget management including schedule, briefing, cost, vendor, and billing management
- Information dissemination, sharing and reporting regarding content, channel, and franchise based marketing projects, including x-LOB synergy activities, to both internal and external stakeholders

Preferred Qualifications:

Personal Attributes and Skills

- Team player
- Strong organization and communications skills: ability to organize thoughts, comments and requests from multiple parties quickly and effectively into effective creative/production briefs
- Clear understanding of creative and production processes from briefing through to final production
- In depth knowledge of media planning and management including including media mix, promotions and research; strength in digital communications/promotions preferable
- Adept user of standard office applications: Excel, Word and Powerpoint and/or Keynote
- Effective project manager
- Ability to perform under pressure
- Attention to detail
- Logical/strategic thinker
- Multi-task management
- Language: Japanese and English (written and spoken), TOEIC 800 and above


- 5 years marketing experience, preferably in the entertainment industry
- Pay television or content distributor experience advantageous
- Retail marketing experience a plus- Television industry or content distribution companies experience a plus
- Character/animation franchising experience a plus

About ダイレクト・トゥー・コンシューマ&インターナショナル:

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ウォルト・ディズニー・ジャパン株式会社, which is part of a business segment we call ダイレクト・トゥー・コンシューマ&インターナショナル.

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