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Senior Manager, Digital & Interactive Experience

Apply NowApply Later Job ID 884070BR Location Tokyo, Japan Business Parks, Experiences and Products Date posted Jun. 21, 2022

Job Summary:

Principal Responsibility
  • Manage and develop licensing business in publishing category which includes print, digital and learning products, capitalizing on Disney/Marvel/Star Wars/NatGeo properties/20th CF.
  • Lead development of strategies that drive Japan core and digital publishing growth plans and targets
  • Identify new business opportunities; develop go to market plans and obtain alignment from key stakeholders
  • Understand market requirements and identify appropriate products with most appropriate launch timing, business models and licensees/partners who have expertise in their field of business.
  • Develop and negotiate deals with licensees/partners, and manage product and marketing approvals for the licensees.

Finance and Accounting Responsibilities
  • Ensure Publishing categories exceed commercial targets
  • Effectively manage P&L for Japan
  • Negotiate forecasting outcomes from partners, including stretching their targets where required
  • Partner closely with Finance to make sound business decisions based on analysis
  • Prepare forecasts and strategy presentations, category plans, business reviews and other presentations as required
  • Ensure partners prepare and present quarterly business reviews

  • Contract and re-contract partners across Publishing, including commercial negotiations
  • Rationalise partnerships to best optimise effort-to-reward
  • Ensure the Publishing team delivers product development that is in line with licensee rights
  • Deal with ad hoc Publishing opportunities as they arise, both with local and global partners

  • Build and maintain strong relationships with key retail buyers for Publishing portfolio
  • Lead strategic relationship with CPGP Marketing & Retail team to ensure opportunities are optimised in broad cross-category programs, both for physical and event-based retail executions
  • Build a culture of strong collaboration with CPGP Marketing & Retail team

Promotions & Marketing

  • Direct Publishing team to prioritise opportunities with other parts of the Disney business (incl. the DMED team) to maximise sell-through, constantly sizing and prioritising opportunities as they arise
  • Contribute to CPGP Marketing & Retail planning as required

Product Development – Publishing specific
  • Ensure the Publishing team executes publishing approvals in line with Disney Publishing Worldwide requirements and in line with licensee contracts
  • Ensure Publishing pipeline is in line with Publishing strategy set and ensure it aligns to broader business priorities
  • Run operational components of new business and one-off initiatives as required (for e.g. partnerships with magazine publishers), incl. delivering on the commercial/contractual work

  • Internal
Publishing team members in Asia Pacific and other territories (Global team in Glendale, Milan, etc.)
Local Managers and Professionals of other Disney Japan business units
  • External
Existing local publishing licensees
Prospective licensees

First-hand experience with the following not an absolute requirement but preferred.
  • New business development in digital products.
  • Sales & Marketing experience in licensing business.
  • At least 3 years of project management experience involving 3 or more stake holders.
High understanding in Digital Education and Digital platform is preferred.

Basic Qualifications:

Experience and Professional Qualifications Required
  • Strong commercial and contractual acumen
  • Experienced in managing sales team is preferred
  • Strong working knowledge of Microsoft Office (Outlook, Excel, Powerpoint, Word)
  • Good understanding of retail and events environments
  • Tertiary qualifications in Business/Marketing/Digital would be an advantage
  • Experience in Publishing (traditional or digital) would be an advantage
  • At least 3 years of digital sales experience is preferred with knowledge of digital sales processes, digital platforms, channels of distribution (e.g. major portals and/or content provider, IPTV platform), technology trends, customer buying patterns and budgeting

Skills Required
  • Commercially driven
  • Ability to derive insights from data
  • Strong leadership qualities
  • Strong ability to quickly size opportunities and prioritise accordingly, and ability to juggle conflicting priorities
  • Energetic and collaborative
  • Well-organised and great time management
  • Strong attention to detail
  • High degree of flexibility
  • Ability to work well within a team as well as independently
  • Capable of meeting strict deadlines and dealing with time pressure
  • Ability to thrive in a heavily matrixed structure
  • Good communication skills particularly in negotiation, leadership and interpersonal relationships.

Preferred Qualifications:

First-hand experience with the following not an absolute requirement but preferred.
  • New business development in digital products.
  • Sales & Marketing experience in licensing business.
  • At least 3 years of project management experience involving 3 or more stake holders.
High understanding in Digital Education and Digital platform is preferred.

About Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Direct-to-Consumer and International, which is part of a business we call Parks, Experiences and Products.

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