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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Digital Marketing Analyst

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID R10009935 Location Washington, DC, United States Business National Geographic Date posted Nov. 21, 2019


National Geographic Partners is seeking a Digital Marketing Analyst to join its Insights and Analytics team. Partnering with teams across NG Media, this person will help optimize digital marketing campaigns, subscription acquisition and social media accounts based on data for revenue, audience and engagement.


Leverage digital analytics to help inform strategy for the NG Media business, focusing on digital marketing, subscriptions and social media campaigns/sentiment:

  • Collaborate with cross-functional teams within NG Media to develop and analyze performance of digital marketing campaigns, social media accounts, subscription acquisition efforts and other activations.
  • Use data from Adobe Analytics and other sources to propose solutions and craft actionable insights to drive change in digital marketing strategy and tactics.
  • Discover, analyze and interpret trends through regular reporting on key metrics, such as social engagements and website subscription conversions.
  • Balance proactive analyses with ad hoc requests
  • Keep up to date on the digital media and marketing landscapes, informing stakeholders about potential impact.
  • Suggest and develop processes and methodologies to automate reporting, where possible, to improve efficiency
  • Empower stakeholders to own day-to-day reporting of their data through trainings and other initiatives.


  • Bachelor’s degree in a related field, such as Marketing or Business Management.
  • At least 2 years of experience in digital marketing or digital analytics.
  • Excellent communication and interpersonal skills.
  • Strong presentation skills.
  • Ability to work well in a cross-functional team that consists of Marketing, Social, Editorial, Product, and Analytics functions.
  • Ability to analyze both structured and unstructured data and turn them into insights.
  • Passionate about analyzing the meaning of data.
  • Knowledge of Tableau, Domo, or other data visualization and dash boarding tools a plus.
  • Intermediate to advanced skills in Excel and PowerPoint.
  • Intermediate to advanced knowledge of various digital analytics and social measurement tools, such as Adobe Analytics, Facebook Insights, Twitter Analytics, Social Bakers, Shareablee, and NetBase.
  • A strong team player who is highly motivated to grow the business and to learn.
  • Highly organized and able to prioritize multiple demands.
  • Ability to work in a fast-paced environment.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners, LLC, which is part of a business segment we call National Geographic.

National Geographic Partners, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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