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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Digital Retention & Loyalty Specialist

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012515 Location Washington, DC, United States Business National Geographic Date posted Aug. 17, 2021

Job Summary:

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

  • Lead the execution of multi-channel engagement and retention campaigns focused on our subscribers, coordinating with cross-functional teams as appropriate
  • Identify digital opportunities to engage our customers along their journey to increase loyalty while decreasing churn.
  • Plan and create consumer emails and newsletters to showcase subscriber benefits and value.
  • Partner with Insights & Analytics team to develop and monitor subscriber segmentation based on customer profile attributes to optimize lifecycle metrics.
  • Manage the identification (via consumer research) and development of new subscription benefits leveraging NG Media & Disney digital assets.
  • Accountable for channel budget management.
  • Conduct consumer and industry research and competitive analysis; maintain a strong pulse on customer behavior, trends and cultural shifts.
  • At least 5 years of experience developing engagement and retention focused marketing programs and campaigns for B2C products and services (subscription products strongly preferred). 
  • Demonstrated experience with CRM, email marketing, copy writing and customer engagement across digital and owned channels such as email, web, and app
  •  Strong design sense and experience crafting effective consumer messages; highly conversant in data to bring campaigns to the right audiences and optimize performance.
  •  Able to lead through persuasion and use data/research.
  • Able to drive test and learn plan, with optimizations, and scale successful tests
  •  Exceptional communication, presentation and relationship management skills.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic, which is part of a business segment we call National Geographic.

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