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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Director, Campaign Operations

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID R10010128 Location Washington, DC, United States Business National Geographic Date posted Dec. 20, 2019

JOB DESCRIPTION

The Director of Campaign Operations will be responsible for working with the Audience, Sales, and Digital teams to inform on strategy for sponsored campaigns and ensure that sponsored campaigns are executed flawlessly for organic and paid promotion. As part of this role, the Director will be tasked with iterating on concepts for branded content campaigns, problem-solving to align with client and brand goals, and successfully delivering on campaigns.

The Director will also be responsible for working with various teams to build and execute social and digital campaigns that align with the brand’s consumer products and experiences. This person should have a clear understanding of the media landscape, social media platforms, and be able to use analytics to inform on content and digital strategies.

This role will have direct reports. This position will have general supervision.

Responsibilities:

  • Iterate and execute on sponsorship campaigns across digital and social platforms, including ideating creative for branded content campaigns and building strategies for paid media campaigns.
  • Maintain relationships with key stakeholders (Sales, Editorial, Marketing) to understand and deliver on campaign goals.
  • Analyze campaign performance, identify opportunities to optimize or iterate on campaigns to exceed KPIs/client goals, provide final reports. 
  • Support marketing and e-commerce efforts by creating cross-platform campaigns that engage audiences across platforms and drive conversions.

Requirements:

  • Bachelors Degree.
  • Understands budgeting; proficiency with social media advertising.
  • At least 5 years of experience managing social platforms, executing on sponsorship campaigns.
  • Experience developing and executing on paid media campaigns (including set up, buying, optimization).
  • Strong project management skills with the ability to work across departments with marketing, sales, editorial.
  • Comprehensive understanding of Facebook’s ad auction, advertising best practices.
  • Strong understanding of social media platforms and best practices.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners, LLC, which is part of a business segment we call National Geographic.

National Geographic Partners, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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