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Director, Consumer Experiences

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID R10010899 Location Washington, DC, United States Business National Geographic Date posted Aug. 06, 2020

Job Summary:

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

Director, Consumer Experiences

National Geographic – Walt Disney Television

This role is responsible for the development and continuous improvement of dedicated consumer products for our target segments, with the goal of increasing NG Media's subscription revenue.

Reporting to the SVP of Digital Experiences, this role will create high quality, digital experiences for individual audiences. These experiences will address the evolving product, drive brand loyalty through engaging, personalized content, and guide consumers along the path to active engagement. They will work closely with NG Media's Marketing team to understand consumer needs, and with the Analytics team to identify what features/content is driving the highest engagement. This person must be closely aligned with DTCI's Product and Technology team to ensure the products are delivered on time and on budget, and to drive a digital user experience that drives acquisition.

Responsibilities:

  • Develop unique product solution for targeted audiences that drive incremental revenue.
  • Work with Marketing to drive engagement and retention through multi-channel strategies.
  • Ensure a seamless subscriber experience that drives acquisition and reduces churn.
  • Partner with Analytics to assess feature/content performance and identify key opportunities.
  • Understand the publishing industry competitive landscape and what drives uniqueness to National Geographic's offering.
  • Negotiate and enforce an SLA and budget allocation for the technology work.
  • Define business needs, follow-up on development and timely delivery of required functionalities.
  • Together with Prod & Tech, troubleshoot any issues taking place on the functionality of the new product/bundles.
  • Align product support and functionality with promotional calendar.
  • Ensure the product/bundle is meeting the content development and publishing needs of the editorial team.

Requirements:

  • Bachelor’s degree, MBA Preferred
  • Minimum 10 years of Product and CRM experience.
  • Solid experience in digital product development and management.
  • Experience with email marketing, re-activation and retention campaigns a plus.
  • Excellent verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others, and build relationships.
  • Must have a creative eye, attention to detail and is a self-starter.
  • Proactive in managing against responsibilities, with a strong drive to take initiative and follow through.
  • Must be a team player and understand how to work across multiple partners and stakeholders.
  • Strong analytics skills with data driven approach with ability to solve complex problems.
  • Self-starter with a positive attitude and ability to operate in a fast-paced environment with ambiguity and shifting timelines.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners, LLC, which is part of a business segment we call National Geographic.

National Geographic Partners, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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