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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Director, Growth Marketing

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10011686 Location Washington, DC, United States Business National Geographic Date posted Apr. 01, 2021

Job Summary:

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

The Subscription Growth team is responsible for the development execution and optimization of the subscriber acquisition, engagement and retention efforts across all owned, operated and paid channels. The ideal candidate is data-driven, has a passion for the digital media landscape and willingness to partner internally across Disney as well as externally to scale our acquisition efforts. Partner and collaborate with other members of the team especially consumer insights and analytics to improve profitability through new customer acquisition, retention and cross sell.

Responsibilities:

  • Product & Marketing: Drive optimized messaging, CTA’s and conversion rates for all channels of  distribution. Determine marketing technology tool needs and data  collection to continually improve the direct to consumer experience and  shape products that build brand equity, grow and retain our paid  subscriber base. Identify new subscription benefits and work with platform  and editorial teams to determine feasibly of implementing and ROI.
  • User Acquisition: Oversee a top-of-funnel, multi-channel acquisition strategy and execution plan (paid  media, partnerships, display, etc.) that creates known consumers, drives  conversion to subscription, and creates partnerships to scale offers. 
  • Customer Engagement &  Retention: Drive strategy and execution of lifecycle marketing to onboard,  retain, build loyalty to increase the lifetime value of customers and  improve their customer journey (includes building a customer segmentation  framework, and relaunching subscription product).
  • Data Analysis & Reporting:  Establish goals and KPIs and work with the Analytics team to determine a  measurement plan to optimize campaigns. Provide performance analysis, A/B  testing, ROI and insights for all channels/tactics. Work closely with Finance and Analytics to analyze campaign effectiveness, track budget and  provide accurate forecasts.
  • Use email to reinforce subscription value, increase product adoption,  upsell/cross-sell plans and new products, and improve customer  satisfaction.
  • Manage email  execution from planning, setup and testing, to deployment, analysis and  optimization, including list growth tactics, segmentation.
  • Thought leadership: Be a thought  leader for the organization to push the envelope in an evolving  entertainment and digital content consumption landscape. Have a strong  pulse on relevant trends, consumer insights, and technologies that impact  our industry and the way customers consume content.


Requirements:

  • 12+ years of experience in internet, digital, performance marketing oriented roles within publishing  – B2C experience is a must.
  • Track record in driving customer  engagement and loyalty, demonstrating acute understanding of customer  life-cycles.



 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners, LLC, which is part of a business segment we call National Geographic.

National Geographic Partners, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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