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Social Media Manager - TV Brand & Special Projects (National Geographic)

Apply Now Apply Later Job ID 10084083 Location Washington, DC, United States Business Disney Entertainment Television Date posted Apr. 09, 2024

Job Summary:

National Geographic is seeking a Social Media Manager to oversee the development and implementation of strategic and creative initiatives in support of TV brand and title marketing priorities across social media platforms.  A successful candidate will be responsible for handling brand campaigns and content development initiatives from inception to deployment - with a focus on best-in-class creative social stunts, community engagement strategy, as well as creative asset development and delivery. Additionally, they will have an eye towards editorial and always-on social executions. 

We are looking for a passionate digital strategist who has experience managing social marketing campaigns, agency work, internal team relationships and busy timelines. Excelling in this role requires a knowledge of what is trending/current on social, an aptitude for developing insights-driven global strategies, a deep and current knowledge of each platform's offerings, how to best utilize influencers, a keen eye for compelling and innovative content and creative and excellent project management skills. They will work with and on key social media and digital platforms such as Instagram, TikTok, Facebook, Threads, YouTube, Reddit and Snapchat as well as seek out emerging platforms that can help grow our fan base and brand.  


  • Partner closely with the title marketing team to create high-impact, conversation-driving social media Nat Geo campaigns in support of brand and title initiatives.
  • Manage strategy and creative execution for vertical video programming on TikTok and Instagram Reels.
  • Support team members in management and growth on Nat Geo editorial accounts. 
  • Leverage analytics in continuous data-backed decision-making to evolve social media campaign tactics.
  • Partner with the broader marketing title teams on talent social training, on-set social capture, live social media event coverage, digital activations and paid media creative, influencer activations etc.  
  • Work closely with marketing to create high-impact moments around title debuts, announcements, press etc.  
  • Manage creative development of social content through the pipeline including giving creative direction and notes, along with securing final approvals and sign-off.
  • Develop and own goals and performance metrics for the social handles including @NatGeoTV, @NatGeoWILD and @NatGeoDocs.
  • Collaborate with agency partners to craft brand engagement and content strategy for @NatGeoDocs account.
  • Develop and execute impactful synergy and integrated marketing executions with strategic brand partners across The Walt Disney Company.
  • Foster and build excellent working relationships with talent, filmmakers and show-runners, including educating on social media best practices and building mutually beneficial content relationships.
  • Partner with social platforms to identify new opportunities and develop innovative activations.

Basic Qualifications

  • 5+ years of social media marketing experience.
  • Team-first mentality. 
  • Deep understanding of social platforms. 
  • Creative, proactive and independent thinking.
  • Ability to prioritize, multi-task and meet deadlines. 
  • Strong creative writing skills.
  • Effective communication skills in both verbal and written form. 
  • Ability to build and manage internal and external relationships. 
  • Extreme attention to detail.
  • Proficiency with Airtable, Microsoft Outlook, Word, Excel, and Keynote.
  • Experience with social media content management systems. 
  • Ability to travel as required to direct shoots as well as capture content opportunities on set, in the field and at events.

Preferred Qualifications

  • Experience shooting and editing social-first content in a field-based environment.
  • Experience working directly with talent to achieve mutually-beneficial social media content strategies.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners PAY SVC, which is part of a business we call Disney Entertainment Television.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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