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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Paid Acquisition Manager

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012495 Location Washington, DC, United States Business National Geographic Date posted Aug. 18, 2021

Job Summary:

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

Department/Group Overview:

This role will be part of a critical team leading the charge in aggressively growing our customer subscriptions and profitability. You will assist in driving strategy and execution across digital channels, plan and optimize our marketing budget, assess channel and campaign performance, and support a team who has responsibilities for day-to-day execution.

Job Summary:

The Manager for Paid Acquisition brings a wealth of knowledge in acquisition marketing operations and execution. You should have experience in digital marketing and be comfortable with subscription based services at scale. Your primary focus will be to build and roll out campaigns, track their performance closely, as well as test and scale programs that drive lead generation and subscriber acquisition and retention. This role requires a self sufficient, proactive, and detail oriented person.

Responsibilities and Duties of the Role:

  • Aid in the development of paid media and affiliate acquisition programs, while also trying into retention strategy and contributing to marketing strategy
  • Collaborate with key stakeholders and agency on market-specific media and execution plans, including but not limited to US, UK, AU and NZ
  • Leverage paid media channels to drive leads and subscribers, as well as improve subscriber engagement, referrals and revenue per subscriber- on site and app.
  • Assist in crafting strategies to improve conversion rates at each step of the user flow.
  • Help identify, experiment with, optimize and scale acquisition channels.
  • Expand affiliate marketing efforts and impact
  • Support budget management and execution of new customer acquisition strategy across digital marketing channels, including: Social, Search, Affiliate, Mobile, Display, Re-targeting, and Video advertising.
  • Assist in creating A/B testing programs to maximize acquisition efforts and return.
  • Monitor SEM campaign deliverables, including structuring and targeting improvements, keyword and audience expansion, landing page testing, search query mining, and improvement of the bid management process.
  • Support communication with external performance marketing agencies for campaign development and optimization.

Required Education, Experience/Skills/Training:

  • Minimum of 5 years of experience running paid advertising for a B2C subscription product.
  • Proven experience driving results on affiliate marketing, pay for performance models and mobile marketing campaigns
  • Understanding of performance marketing including Google, Affiliate networks, video advertising, Facebook ecosystem and SEO with a proven track record of successfully executed campaigns.
  • Experience in mobile app marketing and campaign management
  • Ability to draw data/research insights with paid media applicability.
  • Exceptional communication, presentation and relationship management skills.
  • Flexibility and ability to work in a fast paced environment. Must be a self-starter

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic, which is part of a business segment we call National Geographic.

National Geographic is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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