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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Product Marketing Manager

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10013669 Location Washington, DC, United States Business National Geographic Date posted Mar. 18, 2022

Job Summary:

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

Establish a go-to-market vision and strategy to grow subscriber revenue by enhancing the value proposition and increasing product feature interest and utilization

  • Define and own a roadmap to deliver a portfolio of direct-to-consumer subscription offerings that address the needs of our current and growth target audiences.
  • Serve as subject matter expert for our key growth audiences, which include multicultural targets and millennial audiences so that our products and marketing can align with their core needs
  • Identify high-value user behaviors, user attributes and content features to prioritize and execute features and improvements that have a measurable impact on usage, conversion and business value

Define and execute our NG Media marketing strategy for subscription services

  • Lead articulation of subscription value propositions and subscription creative campaign
  • Ideate new subscriber exclusive short- and long-term benefits with Partnership Mgr
  • Oversee the development of new subscription features and benefits in partnership with the Digital Experiences team

Manage the briefing and deliverables of our creative agency. 

  • Ensure coordination with media planning and social. 
  • Lead the creative development process and execution of new campaigns in alignment with the Nat Geo brand.
  • Initiate concept, messaging and creative research and in market testing.

Basic Qualifications:

  • Minimum 7 years of experience of working in a product marketing, product development or partner activation role, preferably at a Media/Entertainment or DTC company
  • Ability to build value propositions and messaging strategies (an expert storyteller with a solutions-based approach
  • Ability to develop strategies for creating a pipeline for new offerings as well as upsell, cross-sell, and growth opportunities
  • Ability to link product launches to organizational campaign themes and goals
  • Proven experience working with cross-functional teams and bringing stakeholders together in decision-making
  • Agency/vendor/partner management
  • Analytical skills- ability to define analytical needs and leverage output to refine plans.
  • Strong communication, presentation and relationship management skills

Preferred Qualifications:

  • Digital subscription experience a plus

Required Education:

  • BA or BS

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We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners, LLC, which is part of a business we call National Geographic.

National Geographic Partners, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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