Skip Navigation
The Walt Disney Company: Be Part of the Story

Be Part of the Story

Social Media and Audience Development Producer

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012977 Location Washington, DC, United States Business National Geographic Date posted Nov. 15, 2021

Job Summary:

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

Job Description Summary
The National Geographic Audience Team leads the growth and revenue strategy across all of NG Media’s social media and digital platforms, including Instagram, Facebook, Twitter, YouTube, TikTok, podcasts and others. The team focuses on driving subscriptions to National Geographic; promotion of editorial and Disney + content; and executing sponsored brand campaigns.

The Producer, Audience Development is part of the integral team managing organic and paid social media strategies and campaigns across National Geographic’s core global social media accounts. This role will help develop new audiences, drive growth and subscriber acquisition strategies, and collaborate with a diverse array of teams across the company, from editorial and marketing, to production and streaming content. In short, this role helps bring National Geographic’s iconic storytelling to life across its social media presence with a combined audience of more than more than 500M. As the social landscape evolves, this role is integral in pushing the boundaries of social media storytelling and audience engagement on both existing and emerging social media platforms.

Responsibilities:

  • Contribute to the social publishing and community management strategies for NatGeo accounts on current and emerging social platforms such as Facebook, Twitter, LinkedIn, Reddit, and TikTok.
  • Measure performance using social and web analytics tools to track progress toward team goals and identify growth opportunities in social engagement, website traffic, subscriptions, etc.
  • Assist in creative development and execution of social sponsorship campaigns running across brand accounts to generate revenue.
  • Embed with one or more of National Geographic’s editorial desks to provide input in brainstorming sessions, meetings, and processes from a social perspective, including headlines and photo selection.
  • Monitor and report on social conversations to guide editorial and social engagement strategies and decisions.
  • Take an active approach to interacting with our audiences across platforms and develop innovative community moderation strategies.
  • Develop social media campaigns for editorial projects, podcasts, and National Geographic branded shows on streaming and linear channels that drive awareness, tune-in, and ultimately conversion.
  • Identify opportunities for content creators to participate in live engagement activations such as livestreams, Q&As, Reddit AMAs, and Twitter chats and work closely with the talent to produce them.
  • Communicate actionable insights and feedback to editorial, marketing, nonprofit, and sales teams to optimize the user experience on social.
  • Maintain and comply with social media guidelines and act as an internal resource for industry trends and best practices.

Requirements:

  • Minimum of 3 years of social media management experience in a news, digital publishing, or entertainment setting
  • College degree preferred in journalism, communications, marketing, or related field
  • Exceptional writing skills and ability to craft creative, clear, and engaging copy with the highest standards of accuracy
  • Understanding of social media industry trends and the culture of established and emerging social platforms
  • Strong news judgement and experience managing or working with a brand or news organization’s social presence is preferred
  • Organized and thrives in fast paced and dynamic team environments
  • Creative thinker and problem solver
  • Passionate about exploring the world—or helping others do so!

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic, which is part of a business segment we call National Geographic.

}
Apply Now Apply Later

Watch Our Jobs

Sign up to receive new job alerts and company information based on your preferences.

Specify LocationsSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.