VP, Creative Director, National GeographicApply NowApply Later Job ID 10015645 Location Washington, DC, United States Business Disney Media & Entertainment Distribution Date posted Aug. 16, 2022 Flex Type Hybrid
- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.
National Geographic Media is the publisher of National Geographic's signature content, breathtaking photography, iconic magazine, and unsurpassed social media presence. This team is responsible for engaging our audience with fantastic storytelling and pulling them into a recurring revenue relationship with Nat Geo. The Nat Geo Media team covers everything on the consumer journey, from print, digital, social, and audio content creation to generating awareness through social and newsletters, acquisition, and retention marketing, print operations, international licensing, and digital platforms. Nat Geo Media aims to become the largest publisher for everyone passionate about exploring the world and learning how to care for it.
Situated within National Geographic Media’s Editorial team, the Creative department is the center of excellence.
The Creative department at National Geographic Media is the center of excellence for all things visual, from the design of our print magazines and digital experiences to the ways we use elements like graphics and maps to tell our stories to conceptualizing and building interactive ways for users to engage with our content. The team establishes and implements the brand’s visual identity across all touchpoints and ensures that excellence and innovation are at the heart of how we execute our work.
The VP, Creative Director establishes and guides the visual direction of the National Geographic brand globally across all platforms: National Geographic magazine, NationalGeographic.com, and the National Geographic app; National Geographic Kids and Little Kids magazines and their digital presence; National Geographic History magazine; our Special Interest Publications; and our massive social media footprint across Instagram, TikTok, Facebook, Twitter, and Snap. Working with world-class designers, illustrators, graphics specialists, developers, cartographers, and typographers—and collaborating closely with your colleagues commissioning Nat Geo’s award-winning photography and video content—you will define our visual identity by directing how all our storytelling comes together to create the most engaging and immersive experiences for our readers, users, viewers, and listeners. You will join the brand at a pivotal moment as we build on Nat Geo’s 134 year-legacy and drive new approaches to which stories we tell and how we tell them, to both satisfy loyal audiences and reach new ones in ever more compelling ways. Reporting to National Geographic’s Editor in Chief, you will be a key member of the leadership team, and a strong advocate for a modern, forward-looking approach to how the brand manifests itself wherever and however it appears.
Responsibilities and Duties of the Role:
Manage visual designers and developers in the creation of magazine layouts and immersive digital experiences that leverage a range of visual assets to tell compelling stories
Manage graphics specialists in the creation of static and interactive infographics that translate information into visual experiences
Manage cartographers in the creation of static and interactive maps that advance our storytelling
Manage in-house artists in the creation of original art that advances our storytelling, and guide team in the selection and commissioning of illustrators
Partner with photo editors, photographers, video producers and editors, and AR/VR specialists to help shape asset creation for our print, digital, and social experiences and ensure that those assets are in line with the brand’s visual identity
Partner with text editors to help shape story concepts and assignments, keeping in mind the visual requirements for engaging and immersive print and digital experiences
Holistically manage the visual direction of each print edition, from covers to story mix to photo selection, layouts, and typography to color correction, post-production, and press guidance—and manage the translation of all print content into digital versions/experiences
Minimum of 12 years of experience using design to develop engaging content-based experiences across print and digital media for consumer audiences, in progressively senior leadership roles as a creative or design director managing visual design teams as well as overall creative direction for brands
Hands-on experience designing for and managing the design for print publications, inclusive of layout design, typography, photo selection and usage, illustration, and production and post-production, with a strong preference for background in consumer magazine titles with a strong photographic bent
Experience guiding the visual direction of digital content experiences, inclusive of digital templates, UX design, and the use of photography, video, audio, and interactive graphics
Experience creating and/or directing the creation of infographics and/or maps strongly preferred
Experience providing creative direction for video, including social video (e.g., Instagram Reels, TikTok) strongly preferred
Experience building and managing high-performing visual design teams
Experience collaborating with and commissioning work from freelance designers, typographers, illustrators, artists, photographers, videographers
Fluency in the Adobe Creative suite, including InDesign, Photoshop, Illustrator
An eye for visual presentation than transcends the norm and a desire to innovate
Collaborative spirit and an ability to work well in a matrixed environment with a variety of stakeholders
Ability to work efficiently within operational considerations (timing, budgets, etc.), prioritizing effort level and tasks across multiple projects, and managing teams to deliver excellence within specific requirements
Interest in National Geographic’s subject areas and its mission
Bachelor’s degree or equivalent
About Disney Media & Entertainment Distribution:
Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Walt Disney Direct-to-Consumer & Intl, which is part of a business we call Disney Media & Entertainment Distribution.
Walt Disney Direct-to-Consumer & Intl is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.