Sr Manager, Measurement Program Management
Apply Now Apply Later Job ID 10089348 Location New York, New York, United States Business Disney Advertising Date posted May 15, 2024Job Summary:
The Disney Advertising Global Data Outcomes & Attribution Team is seeking a talented person to help craft the future of outcomes measurement in the advertising ecosystem. The Sr. Manager, Program Management will lead projects and analyses to demonstrate the effectiveness of Disney as an advertising platform that drives measurable results for our clients.
Job Summary:
The successful candidate will work directly with the sales team, agency partners, and brand partners to understand measurement needs and challenges. They will manage our data partners and vendors to execute both upper and lower funnel measurement solutions for our advertising sales clients.This includes brand effectiveness, ROI measurement and downstream behavior of the Disney audience.If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you.
Responsibilities and Duties of the Role:
- Collaborate closely and build relationships across cross-functional business and technical teams to set solution requirements and successfully guide execution domestically and internationally
- Develop and implement program management strategies to ensure successful execution of outcomes measurement and optimization related initiatives
- Monitor various outcomes measurement and optimization project progress, identify risks, and develop mitigation plans to address any issues impacting execution
- Work with various external data providers and internal teams to co-develop outcomes measurement and optimization solutions
- Educate Disney Advertising Sales organization on outcomes measurement and optimization solutions
- Oversee and lead consultation conversations with clients directly. Present and explain new concepts to internal and external clients
- In partnership with the Data Science & Operations teams, onboard and create Disney POVs on third party data providers to guide decisions on partnerships and engagements
Required Education, Experience/Skills/Training:
- 8+ years of Experience in digital, digital video/TV, or media-focused data businesses
- BA/BS is communications, data analytics, social sciences or related field required
- Graduate degree desired
- Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
- Knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
- Must have a comprehensive understanding of the media business
- Must have excellent presentation and writing skills
- Experience with attribution/ROI, brand lift vendors or data providers is a plus
- SQL experience is a plus
- Must be a team player with the ability to build relationships with both internal and external clients
#DisneyAdvertising
The hiring range for this position is $141,500 - $189,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Advertising:
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Advertising.
Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.