Supervisor, Revenue Research
Apply Now Apply Later Job ID 10094559 Location Coral Gables, Florida, United States Business The Walt Disney Company (LATAM) Date posted Jul. 01, 2024Job Summary:
Name of Employer: TFCF Latin American Channel LLC
Job Title: Supervisor, Revenue Research
Job Location: 2121 Ponce de Leon Blvd., Suite 1020, Coral Gables, FL 33134
Job Duties:
Responsible for delivering creative research initiatives to support the Pan-regional ad sales team in Miami. Promote TWDC (The Walt Disney Company) properties in the region from a qualitative and quantitative research perspective and support the Ad Revenue Research team in cross platform projects highlighting the TWDC brand in the market. Main responsibilities include: 1) Engage with key clients to support and develop the primary research business stream to achieve client’s needs with innovative and profitable research proposals. 2) Be part of the brainstorm session with sales when digesting a brief, working hand in hand with planning and creative to deliver proposals. 3) Provide and support using qualitative and quantitative data to position the various platforms of the company as a strong, revenue-producing brand, marketing key demographics that relate to major advertisers. 4) Conduct specific projects using external vendors, which allows the incremental revenue in each TWDC's business. 5) Oversee and manage special projects with external vendors from the LATAM (Latin American) region by monitoring key timelines and details, including recruitment of respondents, survey development, data output, and report delivery. 6) Provide feedback to the requests from internal customers, interpreting the appropriate data, and communicating the results along with necessary presentations, tables, charts and graphs. 7) Develop storylines with analysis of media and consumer research studies. 8) Develop, interpret and compile findings insights from various research sources (syndicated, social listening, primary research, etc.) of LATAM industries and consumer trends of key advertisers to enhance the value of TWDC LATAM sales strategies. 9) Present results of quantitative and qualitative studies for key Commercial Clients in the region.
Minimum Education and Experience Required:
Requires a Bachelor degree in Business Intelligence, Data Science, Business, Marketing or a related field, plus three (3) years of qualitative and quantitative research or related data analysis experience in the media industry, including experience conducting research studies such as brand perception, campaign pre and post and consumer journey; providing data interpretation and analysis of statistics to inform media campaigns; providing insights to predict the effectiveness for future campaigns; developing and leading project proposals; and experience covering the Latin American markets.
Specific Skills or Other Requirements: Experience must include: Experience or knowledge in media metric software tools including IBOPE Media, Techedge, media monitoring software tool by Kantar Media, IBOPE Adspend, Target Group Index + Choices Online by Kantar Ibope Media, GWI audience research tool, Adobe Analytics, and ComScore
To apply, send resume to: Corp.GM.Recruitment@Disney.com
About The Walt Disney Company (LATAM):
The Walt Disney Company Latin America is the leading family entertainment company in Latin America and has been present in the region since the 1940’s when Walt Disney traveled to Brazil, Argentina and Peru with several artists. As a result of that journey, the Company’s sixth animated film “Saludos Amigos” premiered in Río de Janeiro in 1942.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with TWDC Argentina S.A., which is part of a business we call The Walt Disney Company (LATAM).
TWDC Argentina S.A. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
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