Principal Product Manager - Customer Identity Product

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally. 

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.  

Here are a few reasons why we think you’d love working here: 

Building the future of Disney’s media and experiences: Our Technologists are designing and building the products and platforms that will power our media, advertising, and experience businesses for years to come. 

Reach, Scale & Impact: More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. Disney Parks. ABC. National Geographic …and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.  

Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems. 

Commerce, Data & Identity provides the core product management functions for areas crucial to Disney’s media businesses. These include initiatives and products that power digital commerce, identity, and growth, as well as those that reach uniquely across The Walt Disney Company enterprise, such as messaging and privacy, among others. Additionally, it is responsible for the data engineering, science, and products for Disney Entertainment & ESPN, along with their interconnection with other parts of The Walt Disney Company. 

Product Management drives the user experience, feature strategies and concepts for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products – including Disney+, Hulu, ESPN, Disney Experiences (i.e. Disney World), ABC, ABC News, Nat Geo, Marvel, and Star Wars.

Job Summary:

• The Identity Product customer login team owns the front door to every Disney digital product and service worldwide including customer registration, login, and verification journeys

• We are seeking a Principal Product Manager to lead and define the vision, strategy, and roadmap encompassing login, registration, account creation, identity verification, credential management, and the experimentation program that optimizes these experiences.

• This role is accountable for leading with an experimentation mindset to deliver measurable improvements in customer login success while reducing friction and support costs at global scale.

• As a principal-level individual contributor and product leader, you will operate in a high-ambiguity environment where technical, legal, business, and user-experience considerations intersect.

• You will set long-term direction for a portfolio of authentication capabilities and UX journeys, influence cross-functional executive stakeholders, and mentor product managers on the team — raising the bar for product artifacts, data-driven decision making, and strategic thinking across the Identity organization.

• You will leverage a robust AI toolset to continually re-shape PM leadership and all aspects of the product management craft

Responsibilities:

Vision, Strategy & Roadmap

• Own vision and priorities for login, registration, and verification journeys across Disney.

• Drive the multi-quarter roadmap

• Turn market signals (passkeys, risk-based authentication, etc.) into strategy.

• Tie auth investments to conversion, support, and growth.

Product Execution & Delivery

• Write briefs and requirements and leverage AI to create prototypes that set the Identity PM bar.

• Ship cross-platform auth end to end; align design, engineering, legal, privacy, security, data, support.

• Run executive readouts for C-level audiences

• Own launch comms and stakeholders across Disney+, Hulu, ESPN, TWDC.

• Roll out globally — legal, regional, platform, business constraints.

Experimentation & Data

• Leverage the auth experiment program for insights, refinement, and launch strategies

• Define KPIs, OKRs, dashboards.

• Recommend launches with numbers on conversion, support, security.

Cross-Functional Leadership & Influence

• Be the authentication expert for Identity and DEEP&T.

• Partner with engineering leaders across teams as well as key stakeholders including Security, Legal, Privacy, VX/DX, Marketing, Data.

• Align brands, regions, jurisdictions, platforms.

• Present to execs; credible with engineers and leadership.

• Lead cross-org programs (messaging, migration, consent, etc.)

Mentorship & Team Development

• Coach Identity PMs on briefs, experiments, stakeholder comms, strategy, and leveraging AI tools

• Model rigor in artifacts, analysis, clarity.

• Shape Identity PM practices and culture.

Qualifications

• Basic Bachelor's degree in a relevant field required

• 10+ years of product management experience building and delivering consumer-facing software products at scale

• Demonstrated track record of defining product vision and strategy for complex, platform-level capabilities that serve millions of users

• Experience leading cross-functional product development across engineering, design, data, legal, and operations teams in a large, matrixed organization

• Strong hands-on experience with experimentation and A/B testing methodologies, including designing experiments, analyzing results, and making data-driven launch decisions

• Expert-level verbal and written communication skills, including a proven ability to author compelling product briefs and present complex product strategies to senior and executive leadership

• Extensive experience with agile software development practices in large-scale engineering organizations (100+ person teams)

• Strong ability to navigate ambiguity, make sound decisions with incomplete information, and drive clarity in environments with competing stakeholder priorities

Preferred Qualifications

• Master's/MBA/Technical degrees or equivalent experience preferred

• Product management experience in identity, authentication, or security product areas (consumer IAM, SSO, passwordless, MFA, fraud prevention)

• Experience with consumer registration, login, and credential management flows for global direct-to-consumer products

• Familiarity with authentication technologies and protocols (OAuth, OIDC, SAML, WebAuthn/FIDO2, OTP, magic links, passkeys)

• Experience managing products with significant regulatory and legal complexity across multiple jurisdictions (privacy, consent, COPPA, regional data requirements)

• Experience with mobile messaging platforms (SMS, WhatsApp) for transactional and verification use cases

• Product management experience in media, streaming, or entertainment industry

• Strong passion for The Walt Disney Company and its brands, and a genuine interest in building identity and authentication experiences that serve a diverse, global audience

#disneytech

The hiring range for this position in New York, NY is between $197,400 - $264,700, Los Angeles, CA is between $188,400 – $252,600, Seattle, WA is between $197,400 - $264,700 and San Francisco, CA is between $206,400 - $276,700. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.