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Senior Product Manager II, Subscriber Acquisition

Apply Now Apply Later Job ID 10084422 Location New York, New York, United States / Santa Monica, California, United States / San Francisco, California, United States / Seattle, Washington, United States Business Disney Entertainment & ESPN Technology Date posted Apr. 05, 2024

Job Summary:

On any given day at Disney Entertainment & ESPN Technology, we’re reimagining ways to create magical viewing experiences for the world’s most beloved stories while also transforming Disney’s media business for the future. Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to improve flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world.

A few reasons why we think you’d love working for Disney Entertainment & ESPN Technology:

  • Building the future of Disney’s media business: DE&E Technologists are designing and building the infrastructure that will power Disney’s media, advertising, and distribution businesses for years to come.
  • Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day – from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more!
  • Innovation: We develop and implement groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news.

Job Summary:

At Disney Entertainment and ESPN Technology, we are experiencing explosive growth, reaching 225M total subscriptions globally across our streaming product portfolio. As we continue acceleration across all our streaming services (Disney+, Hulu, ESPN+, and Star+) we are looking for a Senior Product Manager who will focus on acquiring new and returning subscribers through our sign-up flows.

The Senior Product Manager will own the strategy and execution across the commerce organization to create first-class experiences to acquire new subscribers to our services within Disney Entertainment and ESPN Technology. This is a global role with broad scope across all platforms that our products are offered — website, mobile app, and streaming devices. The ideal candidate has a deep understanding of user motivations and the variables that influence purchase decisions among a multitude of product offerings. They should also be passionate about acquisition and build for scale, while being flexible enough to adapt for regional requirements. If you are someone whose dream job sits between business strategy and engineering, you are an expert in both crafting a vision and driving successful execution, and are excited to build scalable features that will drive global growth for years to come, we invite you to apply for this role!


  • Define the vision and priorities to improve subscriber acquisition within our Commerce sign-up flows by focusing on business outcomes and delightful consumer experiences.
  • Continuously analyze critical metrics and acquisition performance to identify and complete A/B experiments.
  • Leverage both quantitative and qualitative data to target the right offer to the right customer.
  • Partner with engineering, design, and program management teams to deliver work on time and with high quality.
  • Socialize and gain alignment for requirements across other product management domains such as identity, billing, and payments.
  • Communicate and document plans effectively to prioritize work for execution, both feature releases and experiments.
  • Partner with regional collaborators around the world to address consumer, legal, and regulatory nuances while solving for global scale.
  • Collaborate cross-functionally with engineering, design, marketing, legal, user research, data science, platform and media delivery teams.
  • Identify new opportunities and effectively influence the Product roadmap with executives and workstream leads through the use of data and strong Product sense.

Basic Qualifications:

  • Bachelor’s degree or equivalent experience in technology or business domains
  • 7+ years of product management or equivalent experience focusing on driving business outcomes through executive alignment and flawless execution.
  • Meticulous, technical, can design and interpret data, and can propose high-yield bets to drive and exceed goals.
  • Solid understanding of statistics concepts (e.g., hypothesis testing, regression analysis) and UX standard processes.
  • Exceptional written and verbal skills, a proven track record to articulate a team vision and translate technical concepts into material that can be broadly understood across the company.
  • Ability to make decisions in ambiguous situations and a fast-paced environment with constantly evolving business needs.

Preferred Qualifications:

  • An undergraduate degree or equivalent experience in computer science, engineering, finance, economics or related subject areas is a plus, MBA preferred


The hiring range for this position in New York, NY & Seattle, WA is $156,300 to $209,600 per year, in Santa Monica, CA is $149,300 to $200,200, and in San Francisco, CA is $163,500 to $219,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment & ESPN Technology:

Disney Entertainment and ESPN Technology (DE&E Technology) provides the technological backbone and product development for Disney’s two media business units, while helping to keep the company at the vanguard of innovation – enabling the Company to continuously leverage technology to enhance storytelling and creativity, while delivering scalability, flexibility, and efficiency for its businesses.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Technology LLC, which is part of a business we call Disney Entertainment & ESPN Technology.

Disney Streaming Technology LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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