Assoc Mgr-Media Planning & Integration
Apply Now Apply Later Job ID 10137889 Location Anaheim, California, United States Business Disney Experiences Date posted Dec. 22, 2025Job Summary:
About the Role & Team:
“We create happiness.” That is our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you will help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?
Media & Growth Marketing (MGM) is an important part of the Marketing Center of Excellence within Disney Experiences (DX). We connect consumers to the place where dreams come true through the development of holistic, audience-focused, data-driven communication plans across offline, digital, and direct relationship channels.
We are looking for an Associate Manager, MGM Media Planning and Integration, to join our dynamic team. You will be part of a team responsible for the development of holistic, audience-centric communication plans for your assigned lines of business. You will manage the planning, forecasted spending, message integration and execution of paid media and owned channel campaign.
You will report to Manager, MGM -Media Planning & Integration.
This position is In-Person, Monday – Thursday, Remote on Friday
This is a Full-Time role.
What You Will Do:
Facilitate partnerships across Agency, Activation, CIMA, Yellow Shoes, and Finance teams to develop campaign recommendations and facilitate approvals.
Lead annual and tactical planning for assigned paid media and owned channel campaigns, as well as quarterly plan optimizations.
Partner with Agency in offline media planning and coordination of media buying.
Guide collaborative, holistic content planning and tactical asset distribution across multiple media campaigns or programs for assigned priority Messages.
Manage and reconcile campaign media budgets aligned with the annual operating plan.
Required Qualifications & Skills:
Minimum 5 years of experience with Cross-Channel Media Planning and Media Buying (TV, out of home, streaming, display, social, search) or Owned Channel (email, direct mail, organic social) experience.
Knowledge of data-driven, audience-centric marketing strategies and how to bring them to life in an integrated communications plan.
Demonstrated history partnering and leading diverse expertise teams or partners within a Marketing organization or agency.
A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining complex media and industry trends.
Preferred Qualifications:
Expertise in using Microsoft Excel, Smartsheets and Workfront.
Education:
Bachelor's degree or equivalent work experience
Additional Information:
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
The hiring range for this position in Anaheim, California, is $115,500.00-$154,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.
Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.