Consumer Insight Sr Analyst
Apply Now Apply Later Job ID 10088074 Location Anaheim, California, United States Business Disney Experiences Date posted Apr. 26, 2024Job Summary:
About the Role & Team:
“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, we help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
The Consumer Insights, Measurement, and Analytics organization informs strategy development through actionable data analytics, integration and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.
Our team identifies demand drivers and revenue opportunities; explores consumer needs with essential segments to inform long-term strategies; and maximizes the guest experience across both parks, hotels and Downtown Disney to build long-term loyalty.
Integration and interpretation of data, mining and synthesis, and compelling communication skills are crucial to work with partners to tackle our challenges. Our team prioritizes multiple assignments at once, across varied partner groups and complex businesses.
What You Will Do:
Demonstrate curiosity – Proactively gather a holistic understanding of the strategic context to inform a more impactful solution.
Put Skills to the Test - Mine and analyze data to test hypotheses and answer business questions. Interpret information to provide objective, clear and actionable insight.
Exercise leadership - Support consumer insight projects across all phases of the research process including needs identification, methodology design, survey design, cross-functional management, data mining, and presentation of results, using the proper techniques along the way that provide essential insights and actionable results that address the business opportunities.
Team up with partners - Foster relationships with internal partners and external vendors, managing specific work-streams.
Tell the story - Communicate findings in a compelling way.
Required Qualifications & Skills:
Three+ years of proven experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development, etc.)
Ability to project manage
Professional experience in quantitative, qualitative research and statistical techniques
Proficiency in Excel (can maintain complex spreadsheets) or Sheets and presentation software such as PowerPoint or Keynote
Strong attention to detail while keeping business goals in mind
Proven ability to partner and work well with multiple levels of the organization
Preferred Qualifications:
Hands-on experience with SPSS or similar package
Education:
Bachelor’s degree or equivalent – relevant areas include Behavioral Economics, Psychology, Sociology, Cultural Anthropology, Business Economics, Cognitive Science, Neuropsychology, etc.
The hiring range for this position in California is $84,500 to $113,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.
Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.