Customer Engagement Manager II-Strategy Planning & Integration
Apply Now Apply Later Job ID 10092565 Location Anaheim, California, United States Business Disney Experiences Date posted Jun. 30, 2024Job Summary:
Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Experiences (DX). We connect consumers to the place where dreams come true through the development of well-rounded, audience-focused, data-driven communication plans across offline, digital, and direct relationship channels.
We are looking for a CE Manager II – CE Strategy, Planning, and Integration to join our dynamic team. You will manage the planning, forecasted spending, message integration and execution of paid media and owned channel campaigns for your assigned line of business. If this sounds like you, we encourage you to apply!
You will report to the Manager, Customer Engagement-Strategy Planning & Integration
What You Will Do
- Develop comprehensive, multi-channel paid media and owned channel plans based on marketing, media, and consumer insights.
- Develop and manage a lead generation and lead nurture campaign including paid and direct channels.
- Collaborate with Marketing Strategy, Agency, Creative and other CE teams to collect campaign inputs, present media strategies, manage campaign message distribution and share performance results and optimizations for campaigns.
- Provide message distribution instructions to Activation partners across channels.
- Track spending and update media budgets and flowcharts for accuracy in planning and activation.
- Prioritize vital project coordination efforts across internal departments to ensure successful plan launches (Including Activation, Creative, Privacy, Platform, and Finance.)
- Having knowledge and experience with Lead Generation and Lead Nurture campaigns is a plus but not required.
Required Qualifications & Skills
- Proven experience (preferred minimum of 3+ years) with Cross-Channel Media Planning, Execution and Media Buying; Broadcast, Digital, Programmatic, or Search Marketing experience.
- Demonstrated history of project management with diverse teams within a Marketing organization or agency.
- A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.
- Expertise in using Smartsheet or Workfront.
Education
- Bachelor's degree in Advertising, Marketing, or Communications, or equivalent work experience.
Additional Information
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
#DXMedia#DX Marketing
The hiring range for this position in California is $92,800.00-$124,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.
Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.