Retail Strategy Integration Manager
Apply Now Apply Later Job ID 10158512 Location Anaheim, California, United States Business Disney Experiences Date posted Aug. 29, 2026Job Summary:
Retail Strategy Integration Manager
Disney Consumer Products (DCP), part of The Walt Disney Company, brings Disney’s iconic stories and characters to life through innovative partnerships. By collaborating with best-in-class brands, from global industry leaders to emerging innovators, DCP translates storytelling into compelling products that resonate with consumers and drive cultural relevance across the marketplace.
About the Role and Team
The Retail Strategy Integration Manager will own a selection of franchises and drive the related support positioning for the Parks vertical merchandising organization - while aligning with broader Disney Consumer Products (DCP) and The Walt Disney Company (TWDC) priorities. This role identifies franchise-specific short & long term goals, bringing to life planning and management strategies, park activations, and cross-category strategic direction for the Parks Product Development & Retail (PPDR) organization.
This role sits in Anaheim, CA and reports to the Sr Manager, Merchandise Strategy
What You Will Do:
Establish the retail strategic positioning for a selection of franchises through a Parks-centric lens
Assess franchise health, including competitive position, category contribution, investment levels, and growth opportunities in partnership with a Strategic Planning team
Establish and maintain a franchise support pipeline and associated materials/tools to enable consistent, scalable execution
Serve as the in-house expert on the designated franchises, advising product teams with a brand-first perspective and serving as a trusted strategic sounding board
Aggregate tactics from PPDR to provide a complete view of franchise support
Serve as an integration point to the broader company while cultivating strategic relationships across TWDC and representing PPDR’s strategic positioning
Lead major new initiatives supporting key capital investments (i.e. new Parks experiences), ensuring strategic alignment, cross-functional coordination, and successful retail integration & execution
Assess retail support positioning for new content (film & experiences) and provide direction to the retail teams
Serve as the PPDR brand steward for managed franchises, ensuring business reviews, and presentations align with franchise strategy and requirements
Present strategic vision across key cross-functional milestones, including season kick-offs, alignment meetings, and final line presentations
Key Partnerships: Parks Merchandising / Product Design & Global Creative, Walt Disney Imagineering, Global Brand Commercialization & Licensing, Parks Site & Planning partners, Studio partners, Broader TWDC Franchise teams
DESIRED QUALIFICATIONS:
Bachelor’s degree preferred; Merchandising, Marketing, Business, or related work experience
3-5+ years of experience in franchise strategy, merchandising, marketing, business development, or brand management.
Strong ability to collaborate, influence, and align stakeholders across all organizational levels.
Demonstrated ability to navigate matrixed organizations, deliver solutions, and adapt to shifting priorities.
Exceptional presentation development and delivery skills, with expertise in visual storytelling and business-focused communication.
Proficiency in Microsoft Office and retail reporting systems; ability to learn new tools to support presentations and business reporting.
Experience managing large entertainment franchises within an omni-channel retail environment.
Proven ability to manage complex, high-volume work while prioritizing effectively to deliver results.
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
The hiring range for this position based in Anaheim, CA is $115,500.00-$154,800.00. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, depending on the level and position offered.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Global Product Dev & Creative, which is part of a business we call Disney Experiences.
Disney Global Product Dev & Creative is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.