Assistant Manager, Publicity(TH), IM SEA

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

Disney Entertainment includes the company’s full portfolio of entertainment media and content businesses globally. Within this ecosystem, the Integrated Marketing Team drives strategic, cross-platform marketing initiatives spanning from theatrical releases to their debut on Disney+, ensuring that Disney’s storytelling connects strongly with Thai audiences.

This role provides an exciting opportunity to work in the fast-paced entertainment industry, covering both Studio Entertainment (theatrical releases) and Disney+ (direct-to-consumer streaming). The Assistant Manager, Influencer Marketing will play a key role in shaping and executing influencer strategies that drive conversation, word-of-mouth (WOM), share of voice (SOV), fandom engagement, and cultural relevance through creators, KOLs, and communities.

Areas of Responsibility

• Develop and implement influencer marketing strategies for both Disney+ and Studio Entertainment—brand campaigns, title launches, tentpole moments, and always-on ambassador programs.
• Identify, evaluate, and engage the right creators/KOLs across platforms to maximize ROI and deliver against KPIs.
• Build and maintain strong, long-term relationships with creators, communities, talent managers, and influencer agencies.
• Deliver clear, strategic, and inspirational influencer creative briefs to agency partners.
• Collaborate with Brand & Content, Programming, Partnerships, Social Media, and Publicity teams to ensure alignment and elevate integrated work.
• Coordinate with regional and global teams for influencer materials, asset sourcing, guidelines, and campaign approvals.
• Localize regional/global influencer concepts while ensuring cultural nuance and market relevance.
• Provide reporting, insights, and actionable recommendations based on local market trends and campaign performance.
• Ensure all campaigns are executed efficiently and effectively within budget and timeline.
• Stay highly attuned to trends in digital culture, entertainment content, creator communities, and platform behavior.

Skills & Experience Requirements

Must-Have Experience

• Prior hands-on experience in influencer marketing, influencer management, or similar roles managing campaigns end-to-end.
• Experience working in the entertainment industry (streaming, film, TV, music, pop culture brands) strongly preferred.
• Solid understanding of influencer landscape across Facebook, X, YouTube, TikTok, Instagram.
• Proven experience evaluating talent, negotiating deliverables, managing agencies, and optimizing creator output.

Core Skills

• Strategic mindset with ability to translate insights into campaign strategy.
• Meticulous attention to detail with strong project management skills.
• Fast, adaptable, and able to thrive in a high-volume, fast-paced environment.
• Social native with strong understanding of digital culture and platform dynamics.
• Strong storytelling and briefing skills.
• Strong analytical skills with the ability to interpret data and give actionable recommendations.
• Excellent written and verbal communication in Thai and English.
• Strong organization skills; able to manage multiple projects at once.
• Proactive, resourceful, collaborative, solutions-oriented.

Education & Personal Attributes

• Degree in Mass Communications, Marketing, Business Management, or related fields.
• Numerically inclined, process-driven, and comfortable with structured workflows.
• Strong personal interest in Korean dramas, US series, Japanese anime, trending digital content, and being an active movie-goer is an advantage.
• Passion for creators, entertainment, and pop culture.
• An employee at this level is an experienced professional with solid foundational skill/knowledge in a given functional field

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.