Associate Director Programming Strategy- Suvarna
Apply Now Apply Later Job ID 10077810 Location Bengaluru, India Business The Walt Disney Company (India) Date posted Jan. 29, 2024Job Summary:
Context:
Key aspect in television broadcasting is understanding the audience pulse and providing the content they love, content strategy, staying ahead of competition and strategic thinking for content planning, placement & promotion. This is a strategic lead role for the Content Strategy, Planning, Research, Consumer Insights and Programming Strategy. The role is responsible for making plans & strategies for the channel basis various Quantitative & Qualitative Inputs. The role drives the thinking behind the programming and mapping the content with viewership TG with deep insights into consumer behaviour and data analysis.
Key Responsibilities:
• Develop a deep understanding of our target consumers.
• Follow and highlight macro trends on the consumer landscape and uncover consumer-level business drivers.
• Be the evangelist for consumer insight mining – Use quantitative like BARC, Zapr, Adex, Hotstar data and ad hoc studies plus conduct extensive qualitative & digital insight projects.
• Blend the insights with data and make strategic content decisions to feed into content making
• Build a scientific approach to the planning on the channel for FPC and promos.
• Drive the day-to-day channel operation of FPC planning and promotion planning.
Performance Measures:
• Providing strategic direction to drive outcomes including introducing new ap
proaches, solutions and enabling technology.
• Translating great insights to great strategy which results in real impact to the
business.
• Market share
• Overall GRPs in each of the genres
• A glitch free execution of the processes
• Delivering ROI on promos and FPC plans.
Qualifications:
• Graduate or postgraduate.
Personal Attributes:
• Robust presentation skills to help sell the strategy to all stake holders.
• 15+ years of hands-on experience in Strategy / Consumer research & Insights/
Media Planning
• Strong analytical and critical thinking skills. Strategic Planning and multi-task
ing skills to achieve business objectives, as well as a keen marketing sense to
maximise resonance with target audiences.
• Demonstrated ability to prioritize, self-start and contribute.
• Understand Kannada language (preferable, not mandatory)
About The Walt Disney Company (India):
Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).