Analyst, Content Analytics

BUILD SOMETHING BIGGER THAN YOURSELF 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?  

We’re looking for an Analyst, Content Analytics to analyze content performance and audience engagement, applying advanced analytics to understand consumption across Disney+ and Linear TV channels. You will collaborate with the Regional Content Manager in the creation of audience insights by driving data-driven thinking, automated reporting, and strategic storytelling. In this role, you will build strong relationships to support key decisions throughout DTC strategies and operations.

The Analyst, Content Analytics will be responsible for: 

• Dive into the heart of Disney content offerings, leveraging cutting-edge reporting, visualization, and insights delivery techniques.
• Partner with cross-functional teams to conduct in-depth analyses of SVOD and Live content, boosting consumption levels and ensuring content stands out in a competitive landscape.
• Employ a profound understanding of live streaming, linear TV broadcasting, and content performance to deliver strategic insights that guide programming and drive continuous platform growth.
• Partner closely with key business stakeholders (including ESPN, Marketing, Acquisitions, and DTC Programming) to identify and unlock opportunities to maximize content performance.
• Take the lead in hosting impactful presentations and meetings, transforming complex data into compelling narratives that inspire confidence and pave the way for innovative content strategies.
• Stay on track with key streaming, digital, and linear consumption metrics to maintain a granular, deep-dive understanding of audience behavior.
• Track multi-platform audience evolution in the marketplace, keeping up-to-date with industry shifts, competitor case studies, and proactively promoting market insights within the company.
• Contribute to the constant improvement and development of new tools, dashboards, and methodologies for data analysis.
• Go beyond standard automated reporting to analyze the underlying consumer behaviors and drivers behind audience consumption.

What we need from you to be part of this story:

• +2 years work experience analyzing large datasets.
• +1 year of hands-on media / content analytics (SVOD, OTT) is preferred.
• Demonstrable and solid experience using data visualization tools like Looker, Tableau, or Power BI to create interactive dashboards and reports.
• SQL knowledge is a must. Proven experience for querying and manipulating large datasets in environments like Snowflake, BigQuery, Redshift, etc.
• Programming experience with Python or R for data analysis.
• Knowledge of statistical and Machine Learning models (e.g., regression, classification, clustering, time series) to solve business problems.
• Experience analyzing digital media consumption metrics, subscription models (SVOD), or advertising models (AVOD) is a plus.

​Additional Information: 

At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney