Dir, Strategic Insights & Integration
Apply Now Apply Later Job ID 10085154 Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Apr. 12, 2024Job Summary:
Director, Strategic Insights
Job Summary
The Director of Strategic Insights reports into the Vice President of Corporate Insights. A highly visible team sharing insights with the highest levels of the company. This team sits within the broader Consumer Insights/Research Center of Excellence for Studio, Disney+ and Corporate and works closely with Corporate Brand Strategy and Marketing functions.
The Strategic Insights team focusses on insights/analytics based on consumer behaviours/spending to identify and track growth opportunities that span multiple segments of the company, domestically and internationally. They work in a consultative manner to deliver complex ad hoc research and synthesize a wide array of data and insights to support decision making on strategic opportunities/challenges. This involves working closely with Strategy teams and all parts of the business (Studio, Parks, Retail, SVOD/DTC, etc.) to conceive, design and deliver insights that guide both short and long term strategic initiatives.
Responsibilities
- Leading the primary study in the company that focusses on understanding our customers across all categories of entertainment – domestically and internationally. As part of this, identifying ways to evolve the study to service changing business needs and capture relevant changing consumer behaviors.
- Leading custom insights/research projects that support some of the highest profile strategic initiatives in the company.
- Working with other insights and finance teams to track changes in entertainment behavior and track Disney performance across key sectors.
- Conduct analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into modeling/scenario planning and brand strategies
- Leading Corporate Reputation Tracking for the Walt Disney Company. Analyzing results of our custom tracking study and other syndicated sources to track and unpack what influences the reputation of the company and how/what we should focus on to change it.
- Guide the work of and develop a high performing team of 6 (Snr Analysts and Managers).
Skills/Experience
- 10+ years experience in a market research/consumer insights (focus on quant), consulting, strategy, or analytics role
- Ability to interpret and integrate insights from multiple data sources into a cohesive narrative
- Experience creating presentations in PowerPoint that clearly communicate data and research findings
- Building/developing high performing teams
- Strong delegation and prioritization skills
- Strong analytical skills
- Strong project management skills and ability to execute quality work within tight deadlines
- Strong verbal and written communication skills
- Solid presentation skills
- Ability to work in a team environment as well as independently
- Mature, enthusiastic, and demonstrates a strong collaborative and consultative approach
Preferred Qualifications:
- Experience with consumer research (designing questionnaires and analyzing results)
- Experience with quantitative studies, pricing/conjoint studies, and solid business/finance acumen.
- Entertainment industry experience highly preferred, but not required
- Experience using statistical software packages like SPSS or similar is a plus, but not required
Education:
- Bachelor’s degree or equivalent experience
Benefits:
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
Disability accommodation for employment applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
The hiring range for this position in Burbank is $163,426-$219,230 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About The Walt Disney Company (Corporate):
At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with TWDC Enterprises 18 Corp., which is part of a business we call The Walt Disney Company (Corporate).
TWDC Enterprises 18 Corp. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.