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Disney Consumer Products Lucasfilm & Marvel Marketing Strategy Intern, Spring 2025
Apply Now Apply Later Job ID 10101334 Location Celebration, Florida, United States Business Disney Experiences Date posted Oct. 11, 2024Job Summary:
About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate.
With a portfolio of world-class franchises including Disney, Pixar, Marvel, 20th Century Fox, National Geographic and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
Join us as the full-time Consumer Products (Lucasfilm & Marvel) Marketing Strategy Intern where you’ll help contribute to the go-to-market strategies and execution of marketing plans across a variety of brands and key initiatives that will help drive business goals and top line demand!
What You Will Do
You will be responsible for building, shaping, and implementing coordinated digital communication plans, evaluating campaign creative, watching, and analyzing business performance. Are you excited to be a part of a dynamic North American marketing team? If selected for this role, you will report to the Senior Marketing Strategy Manager.
What You Will Do:
- Collaborate on the development of marketing strategies and go-to-market plans sought at achieving our business objectives
- Assist in crafting comprehensive communication plans across the team to ensure effective messaging and coordination
- Engage in creation of campaigns and track approvals and status updates with external agencies
- Dive into the analysis of business performance, helping uncover insights for informed recommendations and decision making
- Monitor program and product budgets to ensure financial objectives are met
- Work with teams to develop & deliver email and paid media assets, campaign pitch kits, toolkits and content while adhering to brand guidelines and ensuring updates are maintained
- Provide insights into Gen Z trends and their ways of thinking, contributing to a generational perspective
- Be an engaged and proactive team member, actively participating in discussions and initiatives
- Participate in overall project management and assist with ad hoc requests from the team
Required Qualifications & Skills
- Marketing skills for developing strategic feedback, business proposals and marketing communication plans
- Proven experience in strategic development and project management
- Proficiency in Microsoft Office Suite/Keynote and presentation delivery
- Marketing industry knowledge of trends and the latest innovations
- Creative-minded with the ability to encourage creative teams
Preferred Qualifications:
- Basic Photoshop skills are a plus
Education
- Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Internship.
- Currently a junior, senior or recently graduated within the past six months, pursuing a bachelor’s degree or equivalent experience in Marketing, Business, Communications or other related field
Candidates for this opportunity MUST meet all of the below requirements
- Be at least 18 years of age
- Possess unrestricted work authorization
- Have not completed one year of continual employment on a Disney internship or program
Additional Information
- The approximate dates of this internship are January 2025 through June 2025
- Ability to work full time hours (approximately 40 hours per week) Monday - Friday, during the internship with possible evenings and weekends if necessary
- This internship is a hybrid position and requires a working, reliable internet connection as well as a quiet, dedicated workspace
- Able to provide own housing for the duration of the program in the Orlando Florida area and have reliable transportation to/from work
- Limited housing opportunities may be available for Florida Based Professional Interns through American Campus Communities, for more information click here
Recommendation – Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Consumer Prod & Interactive Media, which is part of a business we call Disney Experiences.
Disney Consumer Prod & Interactive Media is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.