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Manager, Social Media Strategy & Activation

Apply Now Apply Later Job ID 10109155 Location Celebration, Florida, United States Business Disney Experiences Date posted Dec. 23, 2024

Job Summary:

About the Role & Team

Disney Experiences is looking for a Manager, Social Media Strategy & Activation. Reporting to the Senior Manager, you will lead our Consumer Products in-house paid and organic Social Media team. Being a caring, invested, thoughtful, and supportive manager who helps the team members grow is important to the role. This involves providing continuous support, offering constructive feedback, and fostering an environment that encourages growth and collaboration. Your leadership will be pivotal in nurturing talent and ensuring that each team member reaches their full potential!

We directly manage all paid and organic activity in several Ad Manager platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, and X. You should be adept at using these tools, have a strong understanding of product data feeds, and have the ability to make informed recommendations on optimization strategies based on comprehensive insights and performance data. In addition to this, you will also be responsible for maintaining and evolving our current tech partnership relationships. This will involve staying up-to-date with the latest trends and updates in each platform, ensuring our strategies remain ground breaking and effective. Your role will be essential in finding opportunities for improvement and implementing standard processes to drive our social media initiatives forward.

You will also play an important leadership and change-agent role in our ongoing digital marketing privacy future-proofing efforts. Technical and strategic understanding of the changes happening across the ecosystem is important, especially iOS 14.5 and any app-related changes that come later on the Google side, and solutions to support it (i.e. Conversions API).

What You Will Do

  • Lead paid/organic social ecommerce strategy for Direct-to-Consumer Retail and drive this forward
  • Manage and lead a team across paid and organic social media for consumer products businesses
  • Support team and influence organization to run using optimal campaign and ad setup, including best practices for product data feeds
  • Continue growth of in-house teams and responsibilities with an eye toward efficiency
  • Owner of social media activation platform suite including future partnership additions
  • Work with our teams to identify and design (or use 3rd party) tools to improve efficiency
  • Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow

Required Qualifications & Skills

  • 10+ years digital marketing with ecommerce experience
  • Extensive experience with social media platforms and related tools
  • Understanding of online/offline data including its use in the digital and social space
  • Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
  • Familiarity and ability to improve team's use of work management platforms such as Workfront, JIRA, Smartsheets, etc.
  • Comfort with high level of autonomy
  • Can distill very technical details into understandable everyday terms that motivate action through aligned values and goals

Education

  • Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.

Additional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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