Assistant Manager - Programming Strategy and Insights, Vijay TV
Apply Now Apply Later Job ID 10091632 Location Chennai, India Business The Walt Disney Company (India) Date posted Jun. 04, 2024Job Summary:
Key Responsibilities:
- To implement the Non-Fiction content strategy for the channel/cluster basis channel objectives, content pipeline, market scenario & competition.
- To develop industry understanding through industry reports, articles, BARC Data.
- To identify and forecast viewership trends.
- Diagnosing issues impacting ongoing Non-Fiction show performance.
- Collaborate with internal stakeholders like OAP, Marketing, Traffic & Presentation, Ops to ensure smooth channel functioning.
- Partnering with content teams in new show development (non-fiction)
- Analyse Daily/Weekly viewership data to fuel viewership growth.
- Proactively identify business opportunities and possible potential challenges and work towards mitigating it.
- Work collaboratively with all stakeholders to successfully meet objectives.
Performance Measures:
- Identifying strategic levers for growing the viewership of Non-Fiction in our channel – direct impact on channel GRPs à enabling achievement of the budgeted numbers.
- To provide accurate and actionable insights that will impact strategic decisions (launch, sustenance, and communication turnaround) – Meet / exceed the viewership targets
- New show development process – help identify new potential Non-fiction shows that can be added to the Star Vijay stable.
Qualifications:
- MBA from a top tier institute or Engineering/Science/Commerce from a top tier institute.
- 4 to 8 years of working experience in data collection and research
- Very strong analytical and critical thinking skills
- Good knowledge of MS-Excel & PowerPoint
- Ability to deliver on tight timelines.
Personal Attributes:
- Excellent communication & presentation skills
- Effective relationship management skills
- Proactiveness
- Highly result-oriented
- Well organized, well informed, well read.
- Self-motivated, self-driven
- Learning agility.
- Knowledge of Tamil would be added advantage.
About The Walt Disney Company (India):
Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).