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View DashboardImagine working side-by-side with industry leaders in your field of study. Imagine building upon the skills you've learned in the classroom within a family of legendary brands passionate about creating world-class experiences on a global scale. Now, imagine yourself in a paid Disney Internship.
Global Marketing Strategy and Campaign Intern, Spring 2025
Apply Now Apply Later Job ID 10101302 Location Glendale, California, United States Business Disney Experiences Date posted Oct. 10, 2024Job Summary:
About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of world-class franchises including Disney Princesses, Moana and Frozen, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
Join us as the full-time Consumer Products Global Marketing Strategy and Campaign Intern where you’ll contribute to the go-to-market strategies and execution of marketing plans across a variety of franchises and key initiatives that will help drive business goals and top line demand!
We work with key contributors and partners across marketing strategy, creative, PR & communications, Disney centers of excellence, franchise/commercial teams, and more! The approximate dates of this internship are January 2025 through June 2025.
What You Will Do
You will be responsible for building, shaping, and implementing coordinated communication plans, evaluating campaign creative, watching, and analyzing business performance and becoming an employee of a dynamic global marketing team. If selected for this role, you will report to the Senior Global Marketing Strategy Manager.
- Collaborate on the development of marketing strategies and go-to-market plans sought at achieving our business objectives
- Assist in crafting comprehensive communication plans across the team to ensure effective messaging and coordination
- Evaluate campaign creative and track approvals and status updates with external agencies
- Dive into the analysis of business performance, helping uncover insights for informed recommendations and decision making
- Watch program and product budgets to ensure financial objectives are met
- Collaborate with teams to deliver assets, campaign pitch kits, toolkits and content while adhering to brand guidelines and ensuring updates are maintained
- Provide insights into Gen Z trends and their ways of thinking, adding a generational perspective
- Actively contribute to discussions and initiatives, as an engaged and proactive team member
- Be responsible for overall project management and assist with ad hoc requests from the team
Required Qualifications & Skills
- Skilled at developing strategic feedback, business proposals and marketing communication plans
- Proven experience in strategic development and project management
- Proficiency in Microsoft Office Suite/Keynote and presentation delivery
- Knowledge of marketing industry trends and innovations
- Creative- minded with the ability to encourage individuals and teams
- Curiosity about global consumer products marketing activation
Education
- Be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship
- Currently enrolled as a senior or recently graduated within the past six months, pursuing a Bachelor’s degree or equivalent experience in Marketing, Business, Communications or other related field
Candidates for this opportunity MUST meet all of the below requirements
- Be at least 18 years of age
- Possess unrestricted work authorization
- Have not completed one year of continual employment on a Disney internship or program
Additional Information
- The approximate dates of this internship are January- June 2025
- Ability to work full time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessary
- This internship is located in Glendale, CA; candidates should be receptive to providing their own transportation and housing for the duration of the internship
- Follow the The Disney Look appearance guidelines
- The pay rate for this internship in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
The pay rate for this internship in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Consumer Prod & Interactive Media, which is part of a business we call Disney Experiences.
Disney Consumer Prod & Interactive Media is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.