Manager, Marketing Strategy - Softlines (Fashion and Home Partners)
Apply Now Apply Later Job ID 10090993 Location Glendale, California, United States / Celebration, Florida, United States Business Disney Experiences Date posted Jun. 14, 2024Job Summary:
Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a significant effect on The Walt Disney Company and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire. Are you ready to join this team and make an impact? We are excited to learn more about you!
The Manager, Marketing Strategy, Softlines will plan and implement long term and fiscal year marketing strategies. You will have overall marketing leadership responsibility of supporting growth of Disney's North America fashion and home categories.
You will actively lead and cultivate the engagement, partnership and joint business planning with each account, new and existing, to ultimately support the category team to drive and deliver growth in licensing sales on behalf of the North America business.
The Manager, Marketing Strategy, Softlines will report to the Director, Marketing Strategy.
You Will Be Responsible For:
- Building annual roadmap to anchor support against all key North American softlines partners and launches
- Develop and activate marketing strategies within DCP to support category team on new opportunities and accounts
- Lead integration between partner brands and Disney ecosystem, driving fashion-forward innovative 360 marketing campaigns (including in-store POS, windows, digital content, events, screenings, loyalty campaigns, synergy opportunities, etc.) with accounts, across all franchises, as well as category growth initiatives such as shop-in-shops, cafes, new experiences.
- Leverage macro and micro trends along with audience, category and retailer insights to craft more effective marketing campaigns for DCP, with maximum return on investment
- Collaborate with global DCP team, activation regional programs for global accounts and providing regular account strategy and campaign updates
You Will Have
- 6-8 years of marketing experience
- Experience within specialist Fashion, Footwear and Accessories consumer products marketing
- Experience planning, driving and evaluating innovative, outstanding softlines marketing campaigns with social and influencers
- Experience in pitching to SL brands, licensees, retail partners and DTRs
- Experience establishing effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
- Experiencing leading and managing a team
- Ability to give both internal and agency creative teams direction and briefs, and manage feedback and approval process within brand guidelines
- Ability to analyze data and implement recommendations to achieve business targets
- Computer skills including MS Word, Excel, PowerPoint and Keynote
- Flexibility for travel
Education
- Bachelor's Degree in Marketing, Business, Communications or equivalent work experience
- Master's in Business Administration is preferred
Additional information
This is a Full-time role
This position may be located in Glendale, CA or Celebration, FL
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The hiring range for this position in Glendale, CA is $123,000 - $165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Consumer Prod & Interactive Media, which is part of a business we call Disney Experiences.
Disney Consumer Prod & Interactive Media is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.