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Associate Director - Programming, Star Maa

Apply Now Apply Later Job ID 10073974 Location Hyderabad, India Business The Walt Disney Company (India) Date posted Apr. 10, 2024

Job Summary:

This role will oversee and manage the programming strategy and content selection for the Star Maa Music and Non-Fiction content. It involves curating a diverse and engaging lineup of content and special programming catering to our audience. Additionally, this role will include analyzing audience preferences, monitor ratings, and optimizing programming schedules to drive viewership and maximizing channel’s revenue.

Key Responsibilities:

  • Developing and executing programming strategies that align with the channel's overall vision and goals

  • Identifying and acquiring new content and formats; and creating and overseeing programming schedules to ensure a varied and engaging mix of content that appeals to the target audience

  • Collaborating with other departments, including marketing and sales, to create promotional campaigns and sponsorships that enhance the channel's visibility and revenue

  • Managing the team to ensure high-quality production standards are met

  • Monitoring and evaluating the performance through BARC ratings, viewership metrics, and feedback to make informed programming decisions

  • Managing budgets and resources effectively to optimize programming initiatives while staying within financial constraints

  • Working with the Programming Strategy team in conducting market research and audience analysis to identify trends, preferences, and opportunities for new programming concepts or formats

  • Developing and maintaining relationships with industry professionals to secure exclusive content and collaborations

Performance Measures:

  • Increase average viewership ratings through innovative programming

  • Improve social media engagement by increasing interactions and followers

  • Achieving a target revenue goal of the channel from advertising and sponsorships

  • Securing exclusive content acquisitions or collaborations with prominent industry partners

  • Increase viewer retention and improve program flow based on audience feedback

  • Implementing new and unique programming concepts or formats

  • Achieving programming objectives within the allocated budget

  • Increase the channel's market share compared to that of the competitors


  • Minimum Qualification: MBA or Postgraduate with 8-10 years’ work experience in a related role.

Personal Attributes:

  • Ability to envision innovative and compelling programming concepts.

  • Effective communication skills to collaborate with teams and establish industry relationships.

  • Strong analytical and strategic thinking to evaluate audience preferences and industry trends.

  • Leadership qualities to guide and inspire the programming team.

  • Flexibility to adapt to changing market demands and programming trends.

  • Excellent time management skills to meet tight deadlines and manage multiple projects simultaneously.

About Disney Star:

Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our portfolio offers a wide range of content, including general entertainment, movies, sports, infotainment, kids, and lifestyle content in eight languages. We produce over 20,000 hours of content every year and broadcast 90+channels reaching 9 out of 10 Cable & Satellite TV homes in India. We have the world's most creative storytelling engine, beloved brands and characters, and a portfolio of distribution platforms worldwide.

About The Walt Disney Company (India):

Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).

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