Sr Manager, Disney Card Services
Apply Now Apply Later Job ID 10093843 Location Lake Buena Vista, Florida, United States Business The Walt Disney Company (Corporate) Date posted Jul. 16, 2024Job Summary:
At Disney, we are storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Disney’s Card Services team develops and holistically manages complex, long-term, multi-dimensional relationships with select vendors and third party retailers. Card Services is dedicated to driving incremental value for TWDC and its Partners through development of innovative marketing and payment programs, management of partner and business unit relationships, and creation of new relationships aligned with TWDC’s businesses and strategic goals.
The Senior Manager, Card Services ensures that DGCS and C3 businesses are executed at the highest level from both a creative and professional relationship perspective. Senior Manager is expected to navigate between partner objectives and the objectives of internal stakeholders (i.e., Studios, Parks and Resorts, Disney Marketing, etc.) to shepherd best-in-class marketing and sales support for TWDC’s branded currencies.
Responsibilities:
Marketing Plan – Develop annual plans e.g. holiday campaign as well as ongoing opportunities. Create and oversee brand awareness tactics on and off property; champion online ads on O&O sites (WDW.com and DLR.com) to drive traffic to shop Disney sales channel.
Third-Party Sales Channel Management –Develop and manage Retail both internally (owned-and-operated and Disney Store) and externally (grocery, big box, drug, etc. via Blackhawk and Incomm) in the US, Canada and beyond for the core Disney Gift Card (DGC) product as well as expansion projects (Disney+, Hulu, etc.)
Determine expansion recommendations/decisions for new partners.
Assess current partner sales performance and seek ways to maximize returns; assess promotional programs; and ensure contractual obligations are met e.g. in-store placements, program executions, etc.
Maximize placement in current and future partner locations e.g. additional peg space, improved placement on fixture, etc.
Collaborate with Operations on third-party packaging strategy to enhance product position.
Promotional Channel Management – Strengthen relationships and develop new opportunities within TWDC (e.g. Corporate Alliance partners) and third-party partners – promotions/sweepstakes; cross-merchandise/cross-promote across key categories and more.
Creative Development, Product Development, POS/Collateral – Direct card art design/direction e.g. seasonal, synergy, Disney Store/shopDisney.com, etc. Lead DGCS branding guidelines. Employ various resources to develop creative internally, including partnering with Alliance Promotions team, and externally (agency of record). Lead/direct creative development of internal and external POS, and collateral projects as needed including design and copywriting as needed. Ensure all projects are vetted through Corporate Brand/Franchise, OPA, Promotions Approval System (PAS - as applicable), etc.
Marketing Support – Acquisition –Lead implementation of various on-property tactics and/or high affinity tactics for DCL, DVC, Passholders and WDW overall.
Marketing Support – Retention – Lead and/or support implementation of various tactics e.g. Cardmember newsletters (content and offers); multiple resort offers via direct mail and email; social media content (e.g. blog posts), etc. Partner on annual renewal of benefits for Cardmembers
Lead, train, develop and manage a team of managers to execute domestic & international marketing programs
Work independently to develop plans and objectives for direct reports, prioritize requests, and make trade-off decisions/ recommendations based on resource availability/constraints
Engage in daily contact with partners and Disney teams across the globe, collaborating on creative ways to promote upcoming company priorities
Route creative submitted by partners to internal teams and craft feedback as needed
Manage execution of contractual deliverables, which can span multiple lines of business and supervise executions led by direct reports
Basic Qualifications:
7+ years Marketing and Sales/Account Management
Proficiency in Microsoft Office
Strong account & project management skills
Excellent verbal, written and presentation skills
Be detail and solution-oriented
Ability to communicate in a persuasive and collaborative style
Ability to manage and influence multiple projects simultaneously
Ability to prioritize and multitask with competing interests
Ability to build, maintain and foster relationships with both internal stakeholders and external partner brands & agencies
Experience working under pressure to meet tight deadlines
Ability to respond calmly and quickly to shifting priorities and timelines
Possess a collaborative and creative mindset
Heavy knowledge of IP and storytelling across TWDC portfolio
Experience in Retail businesses
Preferred Qualifications:
Working knowledge of financial payments and/or prepaid financial instruments
Management experience
Experience working with and negotiating external Contracts and Vendor agreements
Educations:
Bachelor’s degree or equivalent experience in Marketing, Communications or Advertising
About The Walt Disney Company (Corporate):
At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Worldwide Services, Inc., which is part of a business we call The Walt Disney Company (Corporate).
Disney Worldwide Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.