Associate Manager, Marketing (Loyalty Program)
Apply Now Apply Later Job ID 10097243 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Aug. 19, 2024Job Summary:
Responsibilities:
- Assist to formulate marketing strategies to drive annual pass (Magic Access) business with effective acquisition and retention tactics.
- Assist to plan and execute annual operation plan with customer engagement initiatives and campaigns to members’ visitation and spending, by partnering with cross functional teams, including Revenue Line of Businesses, Revenue Management and Analytic team, Market Strategy Team, Activation Team, CRM Team, Consumer Database Team, and external agencies.
- Conduct data analysis and provide insights to drive Magic Access program performance and member engagement. Utilize data-driven approaches to segment and target members effectively, improving personalized communications and marketing campaigns.
- Collaborate with cross-functional teams to implement business initiatives and promotional activities. Monitor and analyze program metrics and KPIs, identifying areas for improvement and recommending actionable solutions.
- Support the development of budgets and financial forecasts, ensuring efficient allocation of resources to maximize ROI.
- Conduct regular market research and stay updated on industry trends to recommend innovative approaches for driving business growth through annual pass program.
Requirements:
- Bachelor’s degree holder, majoring in Marketing or Business
- Min of 8 years of relevant experience in loyalty program management, marketing, or related roles is preferred
- Proven experience in loyalty program management, marketing, or related roles, preferably within the banking, hospitality, telecommunications, property developer or Fast-moving consumer goods (FMCG) industry.
- Proficiency in developing marketing strategies and campaigns to drive business growth, with a strong emphasis on member acquisition, revenue generation, and visitation.
- Strong analytical skills with the ability to interpret data, conduct market research, and generate actionable insights to drive business growth through the loyalty program.
- Highly organized, result-driven and self-motivated
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams including Legal, senior stakeholders, external partners, and vendors.
- Fluent in written & spoken Cantonese , English & Mandarin
HKProfessional #LI-AI1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.