Corporate and Event Marketing Manager
Apply Now Apply Later Job ID 10146628 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Mar. 31, 2026Job Summary:
The Corporate & Event Marketing Manager drives integrated marketing initiatives that generate leads and accelerate growth across corporate events, group sales, incentive travel, total resort businesses, Disney Youth business and Disney’s Fairy Tale Wedding business. Partnering closely with Sales teams, the role translates commercial priorities into high‑impact, client‑facing marketing programs across the full sales funnel while leading a small team to deliver results‑driven brand storytelling.
Key Responsibilities
Develop and execute client‑facing marketing initiatives aligned with corporate sales, group sales, and incentive travel objectives to drive total resort business (hotel stay, park experience and corporate events).
Support sales pitching through compelling marketing assets, testimonials, presentations, and promotional materials.
Create and manage end‑to‑end marketing initiatives to cultivate for Disney Youth Programs. Collaborate with the team to create and refresh the teaching materials.
Formulate, develop and manage end-to-end marketing campaigns promoting Disney’s Fairy Tale Wedding, from brand development to sales conversion.
Lead paid advertising, media evaluation, and market intelligence analysis to inform marketing strategies and optimize performance.
Promote pre‑arrival business opportunities by educating sales partners on new attractions, seasonal events, expansion projects, premium products, and dining offerings.
Prepare sales decks, manage B2B communications, coordinate trade briefings, and host familiarization tours across regional and long‑haul markets.
Provide team leadership, coaching, and guidance to drive innovation, strong brand storytelling, and sales‑oriented outcomes.
Requirements
Minimum 8 years of relevant experience, in Corporate Marketing, B2B Marketing, or related fields, including at least 3 years of managerial experience.
Background in hospitality, tourism, entertainment, MICE, or lifestyle brands highly preferred.
Proven hands‑on experience delivering end‑to‑end corporate events such as product launches, executive showcases, and trade briefings.
Strong understanding of corporate client needs, stakeholder management, and brand representation in high‑visibility settings.
Experience working with tourism boards, trade partners, or destination marketing is an advantage.
HKProfessional #LI-CL1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.