Director, Product StrategyApply Now Apply Later Job ID 10076247 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Jan. 12, 2024
Reports directly to the Vice President, Product Strategy, Park Operations and Planning, the Director, Product Strategy will lead a team that drives the strategic business approach to achieve incremental revenue and operating income growth by innovating product ideas and franchise integration for Hong Kong Disneyland (“HKDL”). The incumbent will develop, integrate and deliver multi-Line of Business (“LoBs”) large scale products into the long-term site-wide product strategies. This is a new role and a key expectation of the incumbent is to establish the operating model and common understanding of HKDL’s products across LoBs such as Merchandise, Entertainment and Food & Beverages (“F&B”).
This role will work closely with key functional partners from areas including Marketing, Revenue Management & Analytics (“RMA”), Technology & Digital. The incumbent will determine strategic plans, product concepts, business models, and trends to a variety of audiences. Familiarity with product development, digital trends / technologies, and experience leading cross-functional teams will drive the success of this role.
Roles and Responsibilities
Work closely with the Commercial, Operations and Technology teams to develop and drive annual and long-term product strategy that span multiple LoBs including innovating new or expanded F&B, Merchandise, Entertainment and Digital Product opportunities for the resort.
Drives discrete special events products that align with HKDL strategies, meet consumer expectation, drive guest spending, while synergizing and advancing existing program strategies across all of our assets.
Oversee the development process of cross-LoB product from ideation, concept, business case, planning, operationalization, and evaluation. Work with our commercial partners (RMA, finance, marketing and sales teams) to develop business model and operations plan to optimize business opportunities.
Be the subject matter expert of product experiences and strategy of delivery to meet consumer expectation.
Play an active role in the Long-Range Planning process and hold regular forum to drive product development cycle.
Ensure the connectivity of all HKDL products across all teams. Provide a holistic experience to our Guests and ensure alignment with product strategy and business intent.
Manage resort product, franchise activation, seasonal and special events calendar to align with HKDL business needs and seasonality.
Guide the production, operationalization and launch of products to meet strategic business intent and business targets.
Lead the event management, planning and execution of all resort-initiated, resort-wide guest facing media events.
Act as the owner of the execution and management of HKDL mega events.
Digital Guest Experience Integration
Be the subject matter expert to facilitate a guest-centric view of our digital guest experience.
Work with all partners to extend HKDL brand positioning in the digital space.
In conjunction with Technology and Digital team, develop HKDL’s digital commercialization strategy to drive guests spending on site, drive mobile usages and education on special features to enhance guest experience in the Park.
Build and mentor a team of product strategists while building a team culture of inclusion, transparency and collaboration across teams.
Set expectations with the team, maintain change control, and ensure fulfillment through the product lifecycle.
Manage large-scale initiatives from conception, through launch, into post-launch analysis/tweaking across the cross-functional teams.
Bachelor’s degree in Marketing, Business, or equivalent field.
Solid and progressive program management, product development, as well as leadership and people management experience. Proficiency in use of project management and documentation tools will be required.
Deep expertise in consumer products, theme parks and / or resorts industries. Experience with development and management of digital products is a plus.
Experience in developing a strategy, executing against it and delivering measurable results.
Strategic and analytical, persuasive and inclusive leader who has a track record of developing and supporting a highly skilled, collaborative and influential team.
Outstanding leadership and collaboration capabilities within a matrix organization; proven ability to establish relationships, trust and credibility and follow through on decisions.
Demonstrated ability to lead and drive work across cross-functional teams.
Demonstrated ability to influence partners and senior leadership with a collaborative and solution-oriented approach.
Demonstrated strong business acumen working with P&L and annual operating plans with details-oriented mindset, good at managing operational details if needed.
Skillful and impactful communicator (verbal and written) with ability to deliver presentations to senior executives with poise, confidence and authentic style. Fluency in English is a must.
Open-minded team player with proven ability to prepare the organization to anticipate, predict and react to diverse needs of our consumers.
Proactive problem solver with ability to establish relationships, trust and credibility. Follow through on decisions and advance critical work in a highly collaborative manner. Exceptional influencing and partnering skills with ability to integrate diverse and at times opposing points of view to desired resolution.
Experience with delivery of projects with business impact.
Manage, tracking, troubleshooting, and problem solving multiple projects simultaneously in a fast paced environment with multi-disciplinary teams.
Demonstrated ability to make informed project/program tradeoffs.
Possess unquestioned ethics and integrity.
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort brings unforgettable, culturally distinctive Disney experiences for guests of all ages and nationalities. Hong Kong is home to the fifth Disney Resort in the world. The city's landscape and vibrant, diverse culture has inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort.
Hong Kong Disneyland consists of the following seven themed areas: Adventureland, Fantasyland, Grizzly Gulch, Main Street U.S.A., Mystic Point, Tomorrowland and Toy Story Land. These areas feature themed attractions, entertainment and interactive experiences, restaurants, merchandise shops and refreshment stands. Additionally, there are daily parades and nighttime events. The Resort has three theme resort hotels: Hong Kong Disneyland Hotel, Disney Explorers Lodge and Disney’s Hollywood Hotel.
To date, Hong Kong Disneyland Resort has welcomed millions of Guests. Since 2006, Hong Kong Disneyland has ranked among the top five most popular places to visit in Hong Kong, according to the Hong Kong Tourism Board's annual Statistical Review.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK Disneyland Mgnt Ltd, which is part of a business we call Hong Kong Disneyland Resort.