Publicity Manager (China PR focus)
Apply Now Apply Later Job ID 10145922 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Mar. 16, 2026Job Summary:
Hong Kong Disneyland Resort is seeking an experienced and creative Publicity Manager to drive strategic publicity initiatives with a strong focus on the Mainland China market. This role is responsible for developing trend‑driven social and publicity strategies, managing cross‑market campaigns, and elevating HKDL’s brand relevance across the GBA and broader China regions. The ideal candidate is highly attuned to China social and media trends, understands platform ecosystems such as Xiaohongshu (RED), Douyin, WeChat, and Weibo, and can translate insights into compelling storytelling that supports both commercial and communication objectives.
Responsibilities
- Shape and execute impactful publicity strategies that strengthen brand equity and meet communication and business goals.
- Develop China‑focused social and media campaign strategies using non‑paid influencers, platform‑native storytelling, and trend‑driven content to boost engagement.
- Lead end‑to‑end campaign and event delivery, collaborating with internal teams, agencies, media, influencers and celebrities and KOLs for seamless execution.
- Monitor China social platforms and continuously refine KPIs to optimize performance and future strategy planning.
- Provide clear leadership across cross‑functional initiatives, ensuring alignment and successful campaign outcomes.
- Manage budgets for PR and social initiatives and ensure strong ROI.
Requirements
- University degree in communications, journalism, translation, marketing or a related field.
- 7–8 years of experience in Social Commerce, Public Relations, or Communications, while candidates with less experience may be considered for Associate Manager.
- Strong understanding of Mainland China social media trends, content formats, and influencer ecosystems.
- Hands‑on experience with RED (Xiaohongshu), Douyin, WeChat, Weibo, and other major China platforms.
- Proven track record in developing China‑market publicity or social campaign strategies.
- Excellent stakeholder engagement and project leadership skills, with experience working across multiple teams.
- Strong command of English, with Cantonese and Mandarin highly valued.
- Experience partnering with PR agencies and working in multinational organizations is an advantage.
HKProfessional #LI-AI1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.