Sales Manager, OTA
Apply Now Apply Later Job ID 10103106 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Oct. 04, 2024Job Summary:
The Sales Manager, Online Travel Agency (OTA) is responsible to lead the OTA accounts to achieve the stated KPI(S) including admission, room nights, trade marketing activities as well as other related indicators for OTA market.
The role involves developing aggressive promotions and optimizing the OTA channel, mobile app and website in terms of product offering, content, usability, conversion rate and revenue online.
Responsibilities:
Responsible for the OTA strategy and implementation/execution of plans to achieve annual business goals. Conduct business presentations and reviews to demonstrate strategy and vision to the company, with the objective to achieve OTA targets.
Collaborate with cross-functional LOBs, including Revenue Management & Analytics, Market Strategy, Sales & Distribution Marketing & Social Media to develop effective OTA strategies (product / offer / platform)
Critically assess and allocate resources (i.e., co-op marketing budget) for each individual account under OTA with an objective to assure cost effectiveness to yield and best return (quantified in attendance, room-nights and promotion exposure).
Frequent guidance and mentorship of team members is expected, in tracking progress updates and project deliverables.
Requirements:
Bachelor’s degree in Business, Marketing or other relevant disciplines
6 years of working experience in relevant roles and OTA experience is required.
Strong commercial, project planning, budget management, presentation, leadership and stakeholder management skills
Ability to develop business cases and use research and data to identify business opportunities.
Strong analytical skills and sensitive to numbers, including sales data, web/app analytics and user behavior data.
Solid knowledge of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and website content management systems (CMS)
Fluent in both written and oral skills in Chinese and English, including Putonghua
HKProfessional #LI-CL1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.