Specialist, Marketing
Apply Now Apply Later Job ID 10126045 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Jan. 30, 2026Job Summary:
The ideal candidate will play a pivotal role in boosting brand visibility, deepening customer engagement, and accelerating sales growth through data-driven marketing strategies tailored to China’s dynamic digital landscape.
Key Responsibilities
- Assist in developing the overall marketing strategy and calendar for eCommerce platform, aligning campaigns with product launches, sales targets, market opportunities, traffic goals and engagement objective.
- Coordinate with internal teams and external agencies to ensure timely delivery of campaign materials and assets for activation.
- Track campaign performance against goals, review key metrics, and generate actionable insights to improve future strategies and activations.
- Analyze customer behavior to identify purchase patterns and repeat-purchase trends to drive loyalty, retention, and long-term business growth in China market.
- Stay up to date with consumer trends, competitor activities, platform updates, and promotional features to identify high-impact growth opportunities.
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2–4 years of hands-on experience in digital marketing or eCommerce in China market.
- Strong analytical skills and attention to detail with solid business and marketing sense
- Excellent interpersonal, copywriting and communication skills
- Organized, proactive, and comfortable managing multiple tasks in a fast-paced environment.
- Proficiency in written and spoken English and Mandarin.
HKProfessional #LI-AI1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.