Manager, Studios Digital Marketing

Overall Purpose of the Role:

The position is responsible for supporting all aspects of digital marketing campaigns for Lucasfilm, Marvel Studios and  20th Century Studio titles at a Regional and UK level. This will span Theatrical release through to EHV and Pay 1 windows; as well as Studio DTC Original Feature and Episodic releases. Whilst the primary focus of the role will support EMEA, the Digital Marketing Manager will be required to also support UK activations & campaign elements as relevant. The role will include development of Digital Marketing strategy for EMEA, as well as managing material/content creation, localization and rollout plans. The Manager will also be required to build out an influencer strategy across all studio releases. 

A core component of the role will be to explore new influencer activation opportunities developed at a regional level, collaborating with both social and PR teams as well as supporting the role out and management of Global/International influencer initiatives, in addition to executing paid influencer activations  to support the UK marketing campaigns. The role will work closely with all content developers both in market & with U.S. Global teams.    

The role will also support the Publicity team during talent tours. The Manager will be responsible for origination and creation of all house materials (photography & AV) during premieres, as well as coordination and delivery of supporting digital assets for Disney owned social channels to be used in the UK, EMEA and globally. In addition, the Manger will be responsible for ideation and logistical management of digital content capture during junkets.  

The Digital Marketing Manager will manage relevant day-to-day agency relationships including campaign briefs, ideation sessions and creative material origination.  

A key responsibility includes reporting and analysis of the above to the Senior Manager & Director as well as wider teams.  

The Digital Marketing Manager will also be responsible for managing their campaign budget, ensuring cost efficiencies are made where possible. 

The Digital Marketing Manager will work closely with the Senior Digital Marketing Manager to ensure all efforts are aligned as per the directive of the Studio Marketing leadership. This role requires close collaboration with Social, PR, marketing & partnerships teams to ensure cohesion and streamlining of campaigns. In addition, there is close liaison with DCVI, CSR, Music Group and other XLOBs on a regular basis. Maintaining relationships with key business stakeholders to ensure digital activity is aligned to business needs is vital. 

The Manager will have a Coordinator and Intern supporting them with the day-to-day activities and will be responsible for overseeing their career and personal development.   

Areas of Responsibility:

Campaign Strategy  

Develop the overall campaign strategy & filmmaker presentations: 

• Work closely with social & media teams to build a detailed regional digital marketing strategy for each release  

• Include regional influencer strategy, offering regional as well as in-marketing opportunities and ideas  

• Work closely with wider teams to complete and present where relevant filmmaker presentations  

Develop and provide campaign materials (Images, AV and social):  

• Coordinate and deliver creative concepts to be used across campaigns across EMEA and in the UK   

• Coordinate material launch dates and manage AV material localization process with relevant teams and agencies 

• Work with agencies to ideate and capture content to be used on Disney-owned social accounts  

• Work with relevant content creators to ideate and create content to sit on creator-owned and Disney-owned accounts were possible  

• Work closely with social & insights team to build out content plans that service campaign needs based on feedback  

• Service material hosting destinations such as DDS and Getty   

Direct and support digital marketing campaigns across the EMEA markets:  

• Manage regular calls on local market campaign ideas and service strategic guidance on positioning/targeting, idea sharing and best practice 

• Execute pan-European content creation opportunities in London (and abroad when relevant)  

• Streamline and manage campaign result sharing across EMEA  

Campaign Events  

Help organize and oversee special events  

• Proactive anticipation and response to studio publicity requirements 

• Initiate digital press opportunities, such as virtual junkets, live streams, junkets, premieres, content creator events etc.  

• Provide logistical support to help coordinate high profile events including talent tours and premieres including dealing with talent  

• Lead and deliver material capture from talent tours (generic interviews, photography, B-roll, event sizzles) in-line with defined budget  

• Coordinate and provide logistical support for social teams to be on the ground to capture content for Disney-owned social channels 

• Facilitate share out of all junket & premiere materials with EMEA & global digital teams  

Disney.xx & Ticketing Sites  

• Work closely with DI teams to ensure up to date and creatively accurate materials are on the movie pages across Disney.xx sites in EMEA  

• Work closely with EMEA markets & relevant agencies to understand tickets on sale dates and needs, and create ticketing sites where needed.  

Relationships 

Work closely with the global digital, publicity and localisation teams in Los Angeles  

• Coordinate global launch activities, timelines and material distribution 

• Day-to-day liaison with the relevant studio teams in the US 

• Coordinate material requests (written materials, images and AV) and localization processes with relevant teams in the US and Europe 

• Streamline communication between US & EMEA markets to ensure information is timely, local market needs are met and campaign recommendations for Europe  

• Maintain communication with EMEA & UK Marketing & Publicity teams to ensure all press opportunities are maximised 

Work with the senior management  

• Create and deliver campaign digital marketing strategy, decks presentations for filmmaker meetings, Disney Executives, etc.  

• When required - Represent the department in meetings and events  

• Liaise with senior stakeholders in US/UK offices on campaign direction, updates and service strategic recommendations on content  

Maintain relationships with the other lines of business: 

• Key point of contact for LOBs on campaign materials across all release titles the person is responsible for  

• Strengthen relationships with departments across the business to identify and maximize promotional opportunities 

• Ensure relevant information and idea sharing 

• Identify & develop integrated activities and materials to maximise opportunities across the business and to support key franchises 

• Sustain relationships with relevant agencies and partners 

Liaise with agencies and partners if applicable 

• Manage agencies campaign and material delivery support from brief through to approval; to be within budget and on-brief 

• Deliver materials that meet European market’s requirements 

Areas of Accountability 

Who is the individual accountable to, what are they accountable for and what if any budget responsibility do they have 

Reports to Digital Senior Marketing Manager EMEA/UK 

Coordinate with: 

• Studio Marketing Leads, Social Leads, PR Leads, Digital Director  

• International Digital and Publicity teams (BBK) 

Accountable for: 

• Digital marketing campaigns including strategy across EMEA and execution in the UK 

• Managing rollout of central marketing, PR & digital materials  

• Manage the material pipeline and localization needs of available AV materials / Cost control 

• Manage ideation and creation of content to support the campaigns either for editorial or social use across EMEA and globally  

Supervision: 

• Day-to-day management of agencies and partners / vendors 

• Day-to-day management of team intern

Experience and Professional Qualifications Required:

• Extensive experience in the entertainment industry specifically within Film & Home Entertainment  

• Success in a consumer facing PR/Marketing role within a professional organisation ie major media company, publisher, or agency  

• Strong numerical analysis and interpretation skills 

• Proven ability to think strategically & creatively  

• Extensive knowledge of digital media, products and the entertainment industry (Film/Studios PR/Marketing planning an advantage) 

• Strong communication skills 

• Confidence presenting to senior stakeholders  

Skills Required:

• Strong knowledge of the film and entertainment industry 

• Strong knowledge of the UK and European media landscape  

• Good understanding of the digital landscape and ability to use key social media platforms  

• Awareness of competitor studio publicity campaigns  

• Excellent written & communication skills 

• Ideally agency & In-House experience 

Builds Relationships 

• Establishes critical external alliances.  

• Engages colleagues across the organization to optimize performance.  

• Manages the needs of diverse stakeholders.  

• Facilitates win-win situations.  

• Resolves conflicts effectively.  

• Interacts well with people who have different backgrounds and work styles 

Communicates Effectively 

• Provides appropriate rationale and context to drive commitment.  

• Tailors messages appropriately to the audience.  

• Invites diverse points of view.  

• Listens and asks questions to ensure understanding.  

• Conveys relevant information in a candid and timely manner 

Drives Results 

• Translates strategy into specific priorities, objectives, and action plans.  

• Develops appropriate metrics to assess business performance.  

• Manages projects, processes and resources to produce desired outcomes.  

• Holds self and others accountable to high performance standards.  

• Analyses problems effectively and takes action to resolve.  

• Uses technology to facilitate better results.  

• Analyses data and information to drive decisions 

Inspires Creativity and Innovation 

• Creates an environment that encourages creative thinking and supports risk taking. Proactively looks for new opportunities.  

• Facilitates the exchange of ideas and creation of new ones.  

• Conceives creative ideas to solve problems or meet objectives.  

Champions Change 

• Leads the change effort from inception to the attainment of desired results.  

• Coaches others through change.  

• Supports new initiatives.  

• Demonstrates flexibility in response to changes.  

Exhibits Professional Excellence 

• Pursues excellence with integrity, passion and courage.  

• Sets a good example for others.  

• Shows consistency in words and actions.  

• Learns from personal and organizational experiences.  

• Strives for self-improvement.  

• Maintains composure under pressure.  

• Earns the trust and respect of colleagues, partners and customers 

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Disney+ Subscription
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.