Marketing Manager - Fashion Brands & Collabs
Apply Now Apply Later Job ID 10073499 Location London, United Kingdom Business Consumer Products Games & Publishing Date posted Mar. 25, 2024Job Summary:
We're thrilled to offer a permanent position within our talented Marketing team, where you'll play a vital role in shaping our brand's success through key fashion partnerships on a global scale.
You will have a successful background in Fashion marketing and demonstrate a deep understanding of the fashion industry and pop culture - and you'll be ready to bring fresh ideas that push the boundaries.
This position is based in Hammersmith, west London and will be based 4 days a week in the Disney offices with one from home.
Responsibilities will include:
Plan and execute immediate and long term strategies and be responsible for the marketing management of a series of our existing or new global key accounts and regional licensees.
Using key trends and consumer insights, in conjunction with the Senior Marketing Manager/Marketing Director to develop and drive succinct strategies within Disney Consumer Products, Games & Publishing (CPGP), and support the category team on new opportunities and key accounts.
Responsible for driving marketing specific retail execution (in-store POS, windows, digital, events, screenings, synergy opportunities) with key accounts, across all franchises, as well as category initiatives. Will also support CPGP franchise team to deliver franchise marketing plans and toolkits to local marketing teams.
Relationships are key to the success of this role, both internally and externally. You will be required to actively manage and cultivate the engagement, partnership and joint business planning with each account, new and existing, to ultimately support the category team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.
Experience and Professional Qualifications Required
- Relevant Fashion industry marketing experience with a background in retail marketing, essential
- A strong understanding of digital/social marketing and experience working with influencers
- Experience planning, executing and evaluating innovative marketing campaigns
- Experience within consumer products commercialisation in Softlines / Fashion and retail
- Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Skills Required
- Ability to give both internal and agency creative teams clear direction and briefs, and manage feedback and approval process within relevant brand guidelines
- Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
- Strong commercial awareness and financial acumen with an ability to understand a P&L and quarterly forecasting process
- A good eye for creative and digital, social and brick and mortar marketing
- Strong influencing skills with the ability to achieve buy-in at all levels
- Forward thinking with the ability to take industry trends and translate them into something that drives growth for Disney
- Cultural sensitivity and an understanding of local markets across EMEA
Additional Information
- Flexibility for UK, European or international travel may be required
- Contribution to ad-hoc projects as the business requires
- Flexible hours may be required to meet business needs
About Consumer Products Games & Publishing:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited, which is part of a business we call Consumer Products Games & Publishing.
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.