Senior Ad Sales Manager UK – Disney+
Apply Now Apply Later Job ID 10089784 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted Jun. 06, 2024Job Summary:
This role is a fixed-term contract until September 2025.
Please note that we require you to be based in our Hammersmith office 4 days a week.
About the Role & Team
Are you an experienced advertising sales leader who is well-versed in UK TV advertising? Then please read on! An opportunity has arisen for a Senior Sales Manager to join the Disney Advertising team and bring the opportunity to various clients across the the UK to advertise with Disney!
The Senior Sales Manager will be part of he London-based Disney Advertising Sales team, with a focus on driving revenue growth for the Disney+, ESPN and Disney Media lines of business. The Senior Manager will be accountable for growing advertising investment from agency, advertiser and Disney brand relationships by combining a deep industry knowledge of TV, Digital and The Wold Disney Company advertising solutions.
The role focuses on revenue generation through a range of channels - Disney+, ESPN, Disney digital (YouTube) and social (FB, Instagram & Twitter). The key focus would be on building and managing senior external relationships with key UK Agencies and direct Clients, and cultivating strong partnerships across the industry.
With Disney+ Ad Supported Tier recently launching in the UK, in this role you will need a strong UK TV understanding and an ability to position Disney+ as a key platform within the CTV space. You would also ensure that The Walt Disney Company brand partners are equipped with market expertise and groundbreaking digital/AV solutions to continue to drive optimal commercial revenues from all current and future Disney digital touchpoints.
The Senior Sales Manager will lead a team of 3 direct reports (2x Sales Manager, 1 x Senior Exec), so team management would be a key priority for you, ensuring transparency on areas of focus, responsibility and client management, to ensure the team is positioned to be effective in driving revenue and delivering results.
This is a highly visible role within The Walt Disney Company, requiring high personal accountability and will involve internal stakeholder management and the need to influence senior executive thinking internally.
What You Will Do
- Drive sales revenue for Disney+, ESPN and Disney Media through standard advertising and custom content partnerships across our full portfolio of platforms
- Accountable for AV, digital and social revenue generation from external and internal partners of The Walt Disney Company.
- Managing, Mentoring and developing your team and growing their skills to enable them to progress, as well as to achieve team goals.
- Collaborate with other lines of business to educate them on our digital media proposition, and the opportunities and products available through the Disney Advertising team.
- Accurate revenue forecasting with reports to UK Sales Director.
- Define the sales opportunities for partners to invest in Disney’s digital commercial platforms.
- Present new cooperative business pitches to top-level agency contacts
- Understand key market trends and how these can influence our sales approach
- Work closely with all LOBs to identify new clients and identify relevant opportunities, and developing specific packages to support product launches, IP releases or key franchise campaigns.
- Work with the Client Servicing, Revenue & Yeild Management, Research and Trade Marketing teams to ensure we deliver effective and efficient campaigns for clients, providing best in class services to our clients, ensuring repeatable business.
- Manage external agency relationships with key trading partners and supervises and ensure the full delivery of trading agreements.
- Help manage the commercial model for The Walt Disney Company partners ensuring we build margin but still deliver on value for client
Required Qualifications & Skills
- Experience in line-managing people and leading a team
- Experience working with and selling advertising to both clients and agencies at a senior level
- Proven track record delivering revenue success and growth through digital campaigns and partnerships
- Excellent knowledge of multi-media platforms including digital, TV and CTV
- Excellent presentation and interpersonal skills
- Excellent understanding of digital and social media landscape, covering the buying and planning of media on various digital platforms
- Comprehensive experience in digital media sales/partnership experience
- Experience in educating new advertisers on the benefits of digital marketing strategies
We are happy to discuss any reasonable adjustments you may need to support you with the application process.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Sports Media Limited, which is part of a business we call The Walt Disney Company (EMEA).
ESPN Sports Media Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.