Senior Brand Commercialisation Manager

About the Role & Team

This is a senior strategic role within Disney Consumer Products, Games and Publishing, focused on shaping how some of Disney’s most-loved brands and franchises are commercialised across EMEA. Working in close partnership with the Director, the Global Brand Commercialisation team and regional partners across category, marketing, retail, Global Product Creation and finance, the Senior Brand Commercialisation Manager will turn global brand strategies into clear regional plans that drive audience engagement, brand equity and long-term commercial growth.

This role is based in our London Hammersmith office, with an expectation to work onsite four days per week.

Values

You’ll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

What You Will Do

• Lead the development and execution of EMEA brand commercialisation strategies for assigned Disney brands and franchises, translating global strategies into clear regional plans that support consumer positioning, audience targeting and commercial growth.

• Use consumer insights, brand health metrics, marketplace and competitor learnings, category performance, retail data and financial analysis to identify growth opportunities across categories, partners, products, markets, channels and audiences.

• Partner with category, creative, product development, marketing, retail, finance and Global Product Creation teams to align priorities, shape initiatives and ensure brand strategies are delivered consistently across EMEA.

• Work closely with the Global Brand Commercialisation team to contribute to global brand strategy development and ensure regional execution reflects EMEA market needs, business priorities and franchise opportunities.

• Lead cross-line-of-business relationships across The Walt Disney Company to unlock opportunities that support brand success, including marketing activity, content exposure, audience engagement and non-commercial partnerships that build brand equity.

• Ensure licensing, publishing, games and direct-to-consumer retail are integrated into brand plans, with clear channel strategies that optimise commercial return, retail presence, product listings and promotional opportunities.

• Own the tracking and reporting of brand KPIs, financial performance, quarterly forecasts and brand initiative benchmarks, using insights to recommend course corrections and inform decision-making across category, marketing, retail, finance and global teams.

• Represent assigned brands and franchises across DCP EMEA, sharing relevant franchise information, tools and materials to support sell-in, partner meetings, local market implementation and regional mobilisation.

• Ensure teams have the rights, style guides, branding assets, marketing tools and content information needed to deliver brand plans effectively and consistently across the region.

Required Qualifications & Skills

• Degree-level education in a related field, or equivalent professional experience.
• Proven experience in brand management, commercial licensing, consumer products, retail, physical or digital marketing, ideally within a large international or matrix organisation.
• Strong commercial judgement, consumer understanding and financial acumen, with the ability to identify the levers that drive revenue, brand performance and P&L delivery.
• Experience building effective relationships with senior stakeholders, influencing through a matrix structure and leading cross-functional collaboration to deliver shared goals.
• Confident communicator and presenter, able to translate strategy, insights and commercial priorities into compelling messages for internal and external audiences.
• Strong understanding of EMEA markets and multiple consumer product categories, with the ability to balance regional consistency with local market needs.
• Comfortable using insight, data, visual sales tools and clear strategic storytelling to drive focus, decision-making and partner engagement.
• Collaborative, resilient and agile, with the ability to work through ambiguity, adapt to changing business priorities and support a positive, inclusive team culture.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation