Senior Manager, Commercial – Audience Measurement and Insights
Apply Now Apply Later Job ID 10080002 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted Mar. 05, 2024Job Summary:
This position requires you to be based in our Hammersmith offices 4 days a week.
An opportunity has become available for a Senior Commercial Manager - Audience Measurement and Insights to join the Disney Audience Research and Measurement team.
In this role, you would lead the commercial research, insight and measurement across the Disney Advertising and Brand Partnerships portfolio which includes Disney+ Ad Tier as well as the spectrum of Disney brands: Disney, Marvel, Star Wars, Pixar, ESPN and National Geographic.
Working in partnership with the sales teams, this role leads the provision of a wide range of insights from 3rd and 1st party data and measurement solutions, as well as primary research projects and innovative thought leadership initiatives to support and drive commercial revenues.
The primary area of responsibility for this role will be focused on the implementation and development of the Disney+ Ad Tier measurement and data strategy roadmap in EMEA, championing the solutions to our advertising partners. The role will evolve alongside the platform and our advertising offering. Therefore, we are seeking a flexible, creative self-starter who is excited to contribute to the evolution of both local and global leading data and measurement solutions for our clients.
The role and responsibilities
Lead the commercial research, insights and measurement team across Disney Advertising
Optimise the use of the wide range of 1st and 3rd party sources to create compelling narrative
Manage the development of 1st party data, measurement, and effectiveness solutions to champion the effectiveness of Disney+ to for our advertising partners.
Expert in understanding the CTV measurement landscape.
Drive key thought leadership initiatives on the streaming industry and the Disney+ advertising offering, overseeing them from concept to presentation.
Lead relationships with established vendors and identify new entrants which could benefit the business.
Work in partnership with Disney Advertising team to deliver commercially driven insights and measurement solutions across advertiser categories.
Oversee research support from team, on-going review of processes and proactive innovation of approaches and solutions provided.
Partner with the wider analytics, product, and research teams in the UK and Globally ensuring that all relevant tools and insights are leveraged for commercial advantage.
The experience we require from you
Management experience in a commercial research team in a TV, SVOD or digital media company
Highly experienced in a range of advertising effectiveness approaches (R&F, brand lift, attribution)
Solid understanding/experience of cross-media measurement (Linear and Digital)
In depth understanding of the commercial and trading landscape (TV, VOD, CTV, Digital)
Capable of creating a narrative with actionable recommendations with commercial relevance
Confident and comfortable in presenting research findings to senior-level stakeholders
Knowledge and experience of broad industry tools e.g. TGI, GWI, BARB
Manages the needs of diverse stakeholders within a matrix, fast paced organisation
The Perks
25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Disney+ Subscription
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.